{"id":2101,"date":"2023-03-06T13:50:51","date_gmt":"2023-03-06T13:50:51","guid":{"rendered":"https:\/\/www.laetus.com\/de\/?post_type=industries&#038;p=2101"},"modified":"2025-03-20T10:06:50","modified_gmt":"2025-03-20T10:06:50","slug":"cosmetics","status":"publish","type":"industries","link":"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/","title":{"rendered":"Kosmetik"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"471\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?w=1024\" alt=\"\" class=\"wp-image-2146\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?w=1440&amp;resize=1440&amp;quality=80&amp;strip=all 1440w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69dcc5c6d04c2\"> \n<div class=\"wp-block-group alignfull has-cerulean-red-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-theme-white-color has-text-color\" id=\"beverage-industry\">Kosmetikindustrie<\/h2>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69dcc5c6d04c2 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc5c6d04c2 > .wp-block-group {\n\t\t\tpadding-top: 10px;padding-right: 0px;padding-bottom: 10px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69dcc5c6d04c2 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69dcc5c6d04c2 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc5c6d04c2 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\"><strong>Aktuelle Herausforderungen in der Kosmetikindustrie<\/strong> <\/mark><br>Millionen von Menschen auf der ganzen Welt verwenden Kosmetika, von Seifen, Lotionen und Zahnpasten bis hin zu hochwertigen Parf\u00fcms, um ihre K\u00f6rperpflege zu verbessern und ihr Selbstbewusstsein zu st\u00e4rken. Die Kosmetikindustrie w\u00e4chst jedes Jahr um 5,3 %, und diese steigende Nachfrage hat zu einem zunehmenden globalen Wettbewerb gef\u00fchrt. Gleichzeitig befindet sich die Branche im Umbruch &#8211; der Verkauf verlagert sich ins Internet, gef\u00e4lschte Produkte vermehren sich im Markt, und Verbraucher achten zunehmend auf Gesundheits- und Sicherheitskriterien -, so dass sich die Marken auf Kundenorientierung, Transparenz und Qualit\u00e4tskontrolle konzentrieren m\u00fcssen, um wettbewerbsf\u00e4hig zu bleiben.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\"><strong>Vereinfachung der Lieferkette<\/strong> <\/mark><br>Der digitale Wandel bedeutet, dass Kunden heute viele Sch\u00f6nheitsprodukte online bestellen k\u00f6nnen. Allerdings bietet der E-Commerce auch einen einfachen Weg zum Kunden f\u00fcr potenziell gef\u00e4hrliche Produktf\u00e4lschungen und erleichtert es opportunistischen Dritten, Produkte in nicht autorisierte Vertriebskan\u00e4le umzuleiten. Daher arbeiten Kosmetikmarken intensiv daran, zuverl\u00e4ssige, belastbare und transparente Lieferketten aufzubauen und gegen Produktf\u00e4lschungen vorzugehen, die ihren Ruf &#8211; und die Gesundheit der Verbraucher &#8211; gef\u00e4hrden. Track &amp; Trace-L\u00f6sungen, wie QR-Codes auf Verpackungen, bieten Kosmetikherstellern Einblicke in jede Phase der Produktkette. Diese Technologie kann ihnen helfen, die Qualit\u00e4t von Produkten und Verpackungen zu kontrollieren, indem sie Fehler bis hin zur einzelnen Einheit identifizieren und isolieren. Serialisierungs- und Aggregationswerkzeuge sind ebenfalls von entscheidender Bedeutung, um die Auftragsabwicklung, den Versand, die R\u00fcckgabe oder den R\u00fcckruf zu rationalisieren. Und schlie\u00dflich k\u00f6nnen Hersteller mit Hilfe von Track &amp; Trace-Technologien die Ergebnisse von Marketingkampagnen bewerten und ihre Werbema\u00dfnahmen auf potenzielle K\u00e4ufer abstimmen.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Von Verpackungspr\u00e4zision bis zu Kundeninteraktion und vollst\u00e4ndiger R\u00fcckverfolgbarkeit<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1458\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-de.jpg?w=1024\" alt=\"\" class=\"wp-image-2159\" style=\"width:1104px;height:575px\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-de.jpg?w=2800&amp;resize=2800&amp;quality=80&amp;strip=all 2800w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-de.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-de.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-de.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-de.jpg?resize=1536&amp;w=1536&amp;quality=80&amp;strip=all 1536w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-de.jpg?resize=2048&amp;w=2048&amp;quality=80&amp;strip=all 2048w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-de.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-de.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-de.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-de.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\"><strong>R\u00fcckverfolgbarkeit in der Praxis<\/strong><\/mark><br>Die R\u00fcckverfolgung von Produkten auf diese Weise &#8211; von den Rohstoffen bis zur Verkaufsstelle &#8211; kommt auch den Kunden zugute, da sie die Transparenz erh\u00f6ht. Das \u00f6ffentliche Verst\u00e4ndnis f\u00fcr die Probleme der Kosmetikproduktion hat in den letzten Jahren zugenommen, da die Medien unethische Praktiken, unklare Inhaltsstoffangaben und Greenwashing aufgedeckt haben. Daher \u00fcben die Kunden zunehmend Druck auf ihre bevorzugten Kosmetikmarken aus, ehrlicher, ethischer und nachhaltiger zu sein. Als Reaktion darauf bem\u00fchen sich die Kosmetikunternehmen bewusst und kontinuierlich darum, qualitativ hochwertige Produkte zu erschwinglichen Preisen zu produzieren und vollst\u00e4ndige Angaben zu Prozessen und Inhaltsstoffen zu machen. Track und Trace Codes &#8211; mit ihren eindeutigen numerischen oder alphanumerischen Zeichen &#8211; k\u00f6nnen von den Kunden leicht gescannt werden und geben ihnen Vertrauen in die Echtheit, Sicherheit und Qualit\u00e4t der gekauften Kosmetika. Dadurch wird das Kundenerlebnis personalisiert, was wiederum zu einer Verbesserung der Beziehung zwischen Kunden und Marke f\u00fchren kann.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\"><strong>Der Einstieg in die Welt der Serialisierung<\/strong> <\/mark><br>Die Qualit\u00e4ts- und Inspektionsl\u00f6sungen von Laetus unterst\u00fctzen seit vielen Jahren Unternehmen in verschiedensten Branchen dabei, stets das passende Niveau der R\u00fcckverfolgbarkeit zu erreichen &#8211; darunter auch gro\u00dfe Marken im Kosmetiksektor. Unsere Track &amp; Trace-Technologien haben wesentlich zum Schutz der Hersteller beigetragen, indem sie die Transparenz der Lieferkette gew\u00e4hrleisten und R\u00fcckrufe verhindern. Die Anwendung dieser Strategie und der entsprechenden Funktionalit\u00e4ten auf die Kosmetikindustrie hat das Potenzial, das Vertrauen der Kunden in Sch\u00f6nheitsprodukte zu st\u00e4rken und den Ruf des Unternehmens in einem hart umk\u00e4mpften Markt zu wahren.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69dcc5c6d1e76\"> \n<div class=\"wp-block-group custom-border is-layout-flow wp-block-group-is-layout-flow\">\n<p id=\"contact-us-for-more-information\" style=\"font-size:26px\"><strong>Kontaktieren Sie uns f\u00fcr weitere Informationen:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-tabs lt-blocks-tabs\"><ul class=\"lt-blocks-tabs-menus\"><li><button class=\"lt-blocks-is-active\">Whitepaper<\/button><\/li><li><button class=\"\">Weitere Infos<\/button><\/li><li><button class=\"\">Kontakt zum Vertrieb<\/button><\/li><li><button class=\"\">Demo anfordern<\/button><\/li><\/ul><div class=\"lt-blocks-tabs-wrap lt-blocks-tab-not-changed\">\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Whitepaper <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 35%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-p-big-font-size\"><strong>F\u00fcr weitere L\u00f6sungsans\u00e4tze f\u00fcr die Kosmetikindustrie<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Brosch\u00fcre herunterladen<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6257 5009 6200<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\" data-action=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/track-and-trace-solutions-cosmetics-en.pdf\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69dcc5c6d1003\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1093\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69dcc5c6d1003 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc5c6d1003 > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69dcc5c6d1003 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69dcc5c6d1003 > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc5c6d1003 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"371\" height=\"525\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/brochurepreview_master_371x525.jpg?w=371\" alt=\"\" class=\"wp-image-2152 size-full\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/brochurepreview_master_371x525.jpg?w=371&amp;resize=371&amp;quality=80&amp;strip=all 371w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/brochurepreview_master_371x525.jpg?resize=212&amp;w=212&amp;quality=80&amp;strip=all 212w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/brochurepreview_master_371x525.jpg?resize=318&amp;w=318&amp;quality=80&amp;strip=all 318w\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Weitere Infos <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<p>Bei Fragen k\u00f6nnen Sie sich gerne an uns wenden:<\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Click Here<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6257 5009 6200<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69dcc5c6d17e1\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1096\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69dcc5c6d17e1 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc5c6d17e1 > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69dcc5c6d17e1 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69dcc5c6d17e1 > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc5c6d17e1 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Kontakt zum Vertrieb <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"> <strong>Tel: <a href=\"tel:+49 6257 5009 6200\">+49 6257 5009 6200<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><a href=\"https:\/\/www.laetus.com\/de\/about-us\/sales-contacts\/\">Finden Sie Ihren lokalen Ansprechpartner<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Demo anfordern <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Anfrage f\u00fcr eine Demo durch unseren Experten<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6257 5009 6200<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69dcc5c6d1dd7\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1096\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69dcc5c6d1dd7 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc5c6d1dd7 > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69dcc5c6d1dd7 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69dcc5c6d1dd7 > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc5c6d1dd7 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69dcc5c6d1e76 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc5c6d1e76 > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69dcc5c6d1e76 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69dcc5c6d1e76 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc5c6d1e76 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69dcc5c6d2300\"> \n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-cerulean-red-color has-css-opacity has-cerulean-red-background-color has-background is-style-wide\"\/>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69dcc5c6d2300 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc5c6d2300 > .wp-block-group {\n\t\t\tpadding-top: 1%;padding-right: 0px;padding-bottom: 1em;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69dcc5c6d2300 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69dcc5c6d2300 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc5c6d2300 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Blog<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-219 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-blog topics-fallstudien topics-counterfeit topics-consumer-engagement topics-serialization industry-category-food\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/de\/knowledge-base\/blog\/with-laetus-danone-began-their-consumer-engagement-journey\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Danone begann seinen Kundenbindungsprozess mit Laetus\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/de\/knowledge-base\/blog\/with-laetus-danone-began-their-consumer-engagement-journey\/\" target=\"_blank\" >Danone begann seinen Kundenbindungsprozess mit Laetus<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Produkt<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-163 products type-products status-publish has-post-thumbnail hentry product-category-track-and-trace\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/de\/products\/software\/track-and-trace\/laetus-up\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/products\/laetus-up\/laetusup-feature-image-550x359-1.gif?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Laetus UP\" style=\"object-fit:cover;\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/de\/products\/software\/track-and-trace\/laetus-up\/\" target=\"_blank\" >Laetus UP<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Whitepaper<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-94 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-blog topics-counterfeit topics-supply-chain topics-brand-protection industry-category-lubricants\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/de\/knowledge-base\/blog\/effects-of-counterfeit-lubricants\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Auswirkungen gef\u00e4lschter Motoren\u00f6le\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/de\/knowledge-base\/blog\/effects-of-counterfeit-lubricants\/\" target=\"_blank\" >Auswirkungen gef\u00e4lschter Motoren\u00f6le<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kosmetikindustrie Aktuelle Herausforderungen in der Kosmetikindustrie Millionen von Menschen auf der ganzen Welt verwenden Kosmetika, von Seifen, Lotionen und Zahnpasten bis hin zu hochwertigen Parf\u00fcms, um ihre K\u00f6rperpflege zu verbessern und ihr Selbstbewusstsein zu st\u00e4rken. Die Kosmetikindustrie w\u00e4chst jedes Jahr um 5,3 %, und diese steigende Nachfrage hat zu einem zunehmenden globalen Wettbewerb gef\u00fchrt. Gleichzeitig<a class=\"moretag\" href=\"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/\">Lesen Sie mehr<\/a><\/p>\n","protected":false},"author":13,"featured_media":2144,"parent":0,"menu_order":0,"template":"","meta":[],"class_list":["post-2101","industries","type-industries","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kosmetik - Laetus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/\" \/>\n<meta property=\"og:locale\" content=\"de-DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kosmetik - Laetus\" \/>\n<meta property=\"og:description\" content=\"Kosmetikindustrie Aktuelle Herausforderungen in der Kosmetikindustrie Millionen von Menschen auf der ganzen Welt verwenden Kosmetika, von Seifen, Lotionen und Zahnpasten bis hin zu hochwertigen Parf\u00fcms, um ihre K\u00f6rperpflege zu verbessern und ihr Selbstbewusstsein zu st\u00e4rken. Die Kosmetikindustrie w\u00e4chst jedes Jahr um 5,3 %, und diese steigende Nachfrage hat zu einem zunehmenden globalen Wettbewerb gef\u00fchrt. GleichzeitigLesen Sie mehr\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/\" \/>\n<meta property=\"og:site_name\" content=\"Laetus\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T10:06:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics_main-1.jpg?w=582&h=395&quality=80\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/\",\"url\":\"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/\",\"name\":\"Kosmetik - Laetus\",\"isPartOf\":{\"@id\":\"https:\/\/www.laetus.com\/de\/#website\"},\"datePublished\":\"2023-03-06T13:50:51+00:00\",\"dateModified\":\"2025-03-20T10:06:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Industries\",\"item\":\"https:\/\/www.laetus.com\/de\/industries\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kosmetik\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.laetus.com\/de\/#website\",\"url\":\"https:\/\/www.laetus.com\/de\/\",\"name\":\"Laetus\",\"description\":\"Laetus\",\"alternateName\":\"Laetus\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.laetus.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kosmetik - Laetus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/","og_locale":"de-DE","og_type":"article","og_title":"Kosmetik - Laetus","og_description":"Kosmetikindustrie Aktuelle Herausforderungen in der Kosmetikindustrie Millionen von Menschen auf der ganzen Welt verwenden Kosmetika, von Seifen, Lotionen und Zahnpasten bis hin zu hochwertigen Parf\u00fcms, um ihre K\u00f6rperpflege zu verbessern und ihr Selbstbewusstsein zu st\u00e4rken. Die Kosmetikindustrie w\u00e4chst jedes Jahr um 5,3 %, und diese steigende Nachfrage hat zu einem zunehmenden globalen Wettbewerb gef\u00fchrt. GleichzeitigLesen Sie mehr","og_url":"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/","og_site_name":"Laetus","article_modified_time":"2025-03-20T10:06:50+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics_main-1.jpg?w=582&h=395&quality=80","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/","url":"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/","name":"Kosmetik - Laetus","isPartOf":{"@id":"https:\/\/www.laetus.com\/de\/#website"},"datePublished":"2023-03-06T13:50:51+00:00","dateModified":"2025-03-20T10:06:50+00:00","breadcrumb":{"@id":"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.laetus.com\/de\/industries\/cosmetics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.laetus.com\/de\/industries\/cosmetics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Industries","item":"https:\/\/www.laetus.com\/de\/industries\/"},{"@type":"ListItem","position":2,"name":"Kosmetik"}]},{"@type":"WebSite","@id":"https:\/\/www.laetus.com\/de\/#website","url":"https:\/\/www.laetus.com\/de\/","name":"Laetus","description":"Laetus","alternateName":"Laetus","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.laetus.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de-DE"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.laetus.com\/de\/wp-json\/wp\/v2\/industries\/2101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laetus.com\/de\/wp-json\/wp\/v2\/industries"}],"about":[{"href":"https:\/\/www.laetus.com\/de\/wp-json\/wp\/v2\/types\/industries"}],"author":[{"embeddable":true,"href":"https:\/\/www.laetus.com\/de\/wp-json\/wp\/v2\/users\/13"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.laetus.com\/de\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.laetus.com\/de\/wp-json\/wp\/v2\/media?parent=2101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}