{"id":391,"date":"2022-03-01T19:12:28","date_gmt":"2022-03-01T19:12:28","guid":{"rendered":"https:\/\/www.laetus.com\/en\/?post_type=industry&#038;p=391"},"modified":"2025-03-20T10:06:52","modified_gmt":"2025-03-20T10:06:52","slug":"food","status":"publish","type":"industries","link":"https:\/\/www.laetus.com\/de\/industries\/food\/","title":{"rendered":"Lebensmittel"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"471\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?w=1024\" alt=\"\" class=\"wp-image-1575\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?w=1440&amp;resize=1440&amp;quality=80&amp;strip=all 1440w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69d2892e6bc52\"> \n<div class=\"wp-block-group alignfull has-cerulean-red-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-theme-white-color has-text-color\" id=\"food-industry\">Lebensmittelindustrie<\/h2>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69d2892e6bc52 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69d2892e6bc52 > .wp-block-group {\n\t\t\tpadding-top: 10px;padding-right: 0px;padding-bottom: 10px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69d2892e6bc52 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69d2892e6bc52 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69d2892e6bc52 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-cerulean-red-color has-text-color has-link-color wp-elements-75f6c66482dace7256434be0d4553d46\"><strong>Ver\u00e4nderte Verhaltensmuster<\/strong><\/p>\n\n\n\n<p>Der schnelle Wandel in der Lebensmittelindustrie ist an sich schon eine Herausforderung. Zus\u00e4tzlich zu den allt\u00e4glichen Sorgen um Lebensmittelsicherheit und globale R\u00fcckverfolgbarkeit hat die COVID-19-Pandemie das Verbraucherverhalten in vielerlei Hinsicht drastisch ver\u00e4ndert. 75&nbsp;% haben neue Einkaufsgewohnheiten angenommen, 36&nbsp;% probieren verschiedene Marken aus, und mehr Haushalte als je zuvor kaufen online ein. Auch das Bewusstsein f\u00fcr Allergene und Ern\u00e4hrung ist gestiegen, und die Bereitschaft, mehr Geld f\u00fcr hochwertige Lebensmittel f\u00fcr Gesundheit und Wohlbefinden auszugeben, ist gro\u00df.<\/p>\n\n\n\n<p class=\"has-cerulean-red-color has-text-color has-link-color wp-elements-5b431a47f3f344efff06de8983cfaa9c\"><strong>Vertrauen und Engagement der Verbraucher<\/strong><\/p>\n\n\n\n<p>Als Reaktion auf diese Ver\u00e4nderungen konzentrieren die Unternehmen ihre Bem\u00fchungen auf die Kundenorientierung, bem\u00fchen sich um eine transparente Kommunikation und schaffen eine Bindung zwischen Kunden und Marken. Initiativen, die sich auf die Herkunft und die Lieferketten von Lebensmitteln konzentrieren, wie z.&nbsp;B. die Farm-to-Table-Mentalit\u00e4t, st\u00e4rken das Vertrauen in die Marke.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Zeitstrahl der Farm-to-Table Bewegung<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"536\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-history-timeline-de.jpg?w=1024\" alt=\"\" class=\"wp-image-1590\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-history-timeline-de.jpg?w=1920&amp;resize=1920&amp;quality=80&amp;strip=all 1920w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-history-timeline-de.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-history-timeline-de.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-history-timeline-de.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-history-timeline-de.jpg?resize=1536&amp;w=1536&amp;quality=80&amp;strip=all 1536w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-history-timeline-de.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-history-timeline-de.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-history-timeline-de.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-history-timeline-de.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Eine weitere M\u00f6glichkeit, das Markenvertrauen zu st\u00e4rken, ist die Einbindung einer Kundengemeinschaft durch Treueprogramme. Durch einfaches Scannen eines QR-Codes auf der Verpackung kann der Verbraucher mit seinem Handy eine F\u00fclle von Produktinformationen abrufen, aber das ist noch nicht alles. Lebensmittelhersteller k\u00f6nnen auch Informationen \u00fcber den N\u00e4hrstoffgehalt, die f\u00fcr die verschiedenen Lebensphasen erforderlichen Mengen, sogar Rezeptvorschl\u00e4ge und alles, was ein Verbraucher in unserer datengesteuerten Gesellschaft wissen m\u00f6chte, hinzuf\u00fcgen.<\/p>\n\n\n\n<p class=\"has-cerulean-red-color has-text-color has-link-color wp-elements-988897d26ecb2af3c9ca2a98cac24393\"><strong>Die Macht der R\u00fcckverfolgbarkeit<\/strong><\/p>\n\n\n\n<p>Die R\u00fcckverfolgung von Lebensmitteln auf diese Weise \u2013 von der Quelle bis zum Verbraucher \u2013 ist auch f\u00fcr die Verwaltung der Lebensmittelsicherheit und der Lieferketten von entscheidender Bedeutung, um sicherzustellen, dass die Produkte die rechtm\u00e4\u00dfigen Vertriebs- und Einzelhandelskan\u00e4le durchlaufen und um die Auswirkungen von R\u00fcckrufaktionen zu minimieren. Durch die Implementierung einer Ende-zu-Ende-Serialisierungstechnologie k\u00f6nnen Unternehmen jede Transaktion protokollieren und Echtzeittransparenz \u00fcber ihre Herstellungs- und Verarbeitungsfunktionen und -abteilungen hinweg schaffen. So erhalten sie echte Einblicke in ihre Abl\u00e4ufe, verbessern die Qualit\u00e4tskontrolle und erf\u00fcllen die Lebensmittelstandards.<\/p>\n\n\n\n<p class=\"has-cerulean-red-color has-text-color has-link-color wp-elements-8059fb571303aaf978ec353759610991\"><strong>Der Einstieg in die Welt der Serialisierung<\/strong><\/p>\n\n\n\n<p>L\u00f6sungen von Laetus f\u00fcr die Sichtpr\u00fcfung helfen Unternehmen seit vielen Jahren, stets das optimale Level der Digitalisierung zu erreichen. Unsere Track&nbsp;&amp;&nbsp;Trace-Technologien helfen Lebensmittelherstellern, die Kontrolle \u00fcber ihre Lieferketten zu \u00fcbernehmen, R\u00fcckrufe perfekt zu managen, das Vertrauen der Verbraucher zu st\u00e4rken und den guten Ruf einer Marke in einem hart umk\u00e4mpften Markt zu erhalten.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69d2892e6e21b\"> \n<div class=\"wp-block-group custom-border is-layout-flow wp-block-group-is-layout-flow\">\n<p id=\"contact-us-for-more-information\" style=\"font-size:26px\"><strong>Kontaktieren Sie uns f\u00fcr weitere Informationen:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-tabs lt-blocks-tabs\"><ul class=\"lt-blocks-tabs-menus\"><li><button class=\"lt-blocks-is-active\">Whitepaper<\/button><\/li><li><button class=\"\">Weitere Infos<\/button><\/li><li><button class=\"\">Kontakt zum Vertrieb<\/button><\/li><li><button class=\"\">Demo anfordern<\/button><\/li><\/ul><div class=\"lt-blocks-tabs-wrap lt-blocks-tab-not-changed\">\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Whitepaper <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 35%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-p-big-font-size\"><strong>F\u00fcr weitere L\u00f6sungsans\u00e4tze f\u00fcr die Lebensmittelindustrie<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Download <\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Fragen Sie unsere Experten:<\/h4><div class=\"js-modal-title-col-2\">+49 6257 5009 6210<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\" data-action=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/track-and-trace-solutions-industrial-en.pdf\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69d2892e6cc3d\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1093\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69d2892e6cc3d {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69d2892e6cc3d > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69d2892e6cc3d {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69d2892e6cc3d > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69d2892e6cc3d > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"396\" height=\"528\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?w=396\" alt=\"\" class=\"wp-image-519 size-full\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?w=396&amp;resize=396&amp;quality=80&amp;strip=all 396w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?resize=225&amp;w=225&amp;quality=80&amp;strip=all 225w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?resize=338&amp;w=338&amp;quality=80&amp;strip=all 338w\" sizes=\"auto, (max-width: 396px) 100vw, 396px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Weitere Infos <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<p>Bei Fragen k\u00f6nnen Sie sich gerne an uns wenden:<\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Click Here<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Fragen Sie unsere Experten:<\/h4><div class=\"js-modal-title-col-2\">+49 6257 5009 6210<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69d2892e6db0d\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1096\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69d2892e6db0d {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69d2892e6db0d > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69d2892e6db0d {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69d2892e6db0d > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69d2892e6db0d > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Kontakt zum Vertrieb <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"> <strong>Tel: <a href=\"tel:+49 6257 5009 6200\">+49 6257 5009 6200<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><a href=\"https:\/\/www.laetus.com\/de\/about-us\/sales-contacts\/\">Finden Sie Ihren lokalen Ansprechpartner<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Demo anfordern <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Anfrage f\u00fcr eine Demo durch unseren Experten<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Fragen Sie unsere Experten:<\/h4><div class=\"js-modal-title-col-2\">+49 6257 5009 6210<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69d2892e6e135\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1096\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69d2892e6e135 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69d2892e6e135 > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69d2892e6e135 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69d2892e6e135 > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69d2892e6e135 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69d2892e6e21b {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69d2892e6e21b > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69d2892e6e21b {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69d2892e6e21b > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69d2892e6e21b > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.youtube-nocookie.com\/embed\/wS5giWxhs4k?si=xjzoIVeMZoYQUmjO\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/Video-Thumbnail-Laetus-Case-Study-DANONE.jpg?w=700\" alt=\"Video Thumbnail Laetus Case Study Danone\" class=\"wp-image-2835\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/Video-Thumbnail-Laetus-Case-Study-DANONE.jpg?w=700&amp;resize=700&amp;quality=80&amp;strip=all 700w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/Video-Thumbnail-Laetus-Case-Study-DANONE.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/Video-Thumbnail-Laetus-Case-Study-DANONE.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/Video-Thumbnail-Laetus-Case-Study-DANONE.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69d2892e6ef68\"> \n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-cerulean-red-color has-css-opacity has-cerulean-red-background-color has-background is-style-wide\"\/>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69d2892e6ef68 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69d2892e6ef68 > .wp-block-group {\n\t\t\tpadding-top: 1%;padding-right: 0px;padding-bottom: 1em;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69d2892e6ef68 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69d2892e6ef68 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69d2892e6ef68 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Blog<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-219 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-blog topics-fallstudien topics-counterfeit topics-consumer-engagement topics-serialization industry-category-food\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/de\/knowledge-base\/blog\/with-laetus-danone-began-their-consumer-engagement-journey\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Danone begann seinen Kundenbindungsprozess mit Laetus\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/de\/knowledge-base\/blog\/with-laetus-danone-began-their-consumer-engagement-journey\/\" target=\"_blank\" >Danone begann seinen Kundenbindungsprozess mit Laetus<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Produkt<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-163 products type-products status-publish has-post-thumbnail hentry product-category-track-and-trace\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/de\/products\/software\/track-and-trace\/laetus-up\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/products\/laetus-up\/laetusup-feature-image-550x359-1.gif?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Laetus UP\" style=\"object-fit:cover;\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/de\/products\/software\/track-and-trace\/laetus-up\/\" target=\"_blank\" >Laetus UP<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Whitepaper<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-94 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-blog topics-counterfeit topics-supply-chain topics-brand-protection industry-category-lubricants\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/de\/knowledge-base\/blog\/effects-of-counterfeit-lubricants\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Auswirkungen gef\u00e4lschter Motoren\u00f6le\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/de\/knowledge-base\/blog\/effects-of-counterfeit-lubricants\/\" target=\"_blank\" >Auswirkungen gef\u00e4lschter Motoren\u00f6le<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lebensmittelindustrie Ver\u00e4nderte Verhaltensmuster Der schnelle Wandel in der Lebensmittelindustrie ist an sich schon eine Herausforderung. Zus\u00e4tzlich zu den allt\u00e4glichen Sorgen um Lebensmittelsicherheit und globale R\u00fcckverfolgbarkeit hat die COVID-19-Pandemie das Verbraucherverhalten in vielerlei Hinsicht drastisch ver\u00e4ndert. 75&nbsp;% haben neue Einkaufsgewohnheiten angenommen, 36&nbsp;% probieren verschiedene Marken aus, und mehr Haushalte als je zuvor kaufen online ein. Auch<a class=\"moretag\" href=\"https:\/\/www.laetus.com\/de\/industries\/food\/\">Lesen Sie mehr<\/a><\/p>\n","protected":false},"author":10,"featured_media":600,"parent":0,"menu_order":0,"template":"","meta":[],"class_list":["post-391","industries","type-industries","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lebensmittel - Laetus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laetus.com\/de\/industries\/food\/\" \/>\n<meta property=\"og:locale\" content=\"de-DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lebensmittel - Laetus\" \/>\n<meta property=\"og:description\" content=\"Lebensmittelindustrie Ver\u00e4nderte Verhaltensmuster Der schnelle Wandel in der Lebensmittelindustrie ist an sich schon eine Herausforderung. Zus\u00e4tzlich zu den allt\u00e4glichen Sorgen um Lebensmittelsicherheit und globale R\u00fcckverfolgbarkeit hat die COVID-19-Pandemie das Verbraucherverhalten in vielerlei Hinsicht drastisch ver\u00e4ndert. 75&nbsp;% haben neue Einkaufsgewohnheiten angenommen, 36&nbsp;% probieren verschiedene Marken aus, und mehr Haushalte als je zuvor kaufen online ein. AuchLesen Sie mehr\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.laetus.com\/de\/industries\/food\/\" \/>\n<meta property=\"og:site_name\" content=\"Laetus\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T10:06:52+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/food-industry-main-page.jpg?w=550&h=359&quality=80\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.laetus.com\/de\/industries\/food\/\",\"url\":\"https:\/\/www.laetus.com\/de\/industries\/food\/\",\"name\":\"Lebensmittel - Laetus\",\"isPartOf\":{\"@id\":\"https:\/\/www.laetus.com\/de\/#website\"},\"datePublished\":\"2022-03-01T19:12:28+00:00\",\"dateModified\":\"2025-03-20T10:06:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.laetus.com\/de\/industries\/food\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.laetus.com\/de\/industries\/food\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.laetus.com\/de\/industries\/food\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Industries\",\"item\":\"https:\/\/www.laetus.com\/de\/industries\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lebensmittel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.laetus.com\/de\/#website\",\"url\":\"https:\/\/www.laetus.com\/de\/\",\"name\":\"Laetus\",\"description\":\"Laetus\",\"alternateName\":\"Laetus\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.laetus.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lebensmittel - Laetus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.laetus.com\/de\/industries\/food\/","og_locale":"de-DE","og_type":"article","og_title":"Lebensmittel - Laetus","og_description":"Lebensmittelindustrie Ver\u00e4nderte Verhaltensmuster Der schnelle Wandel in der Lebensmittelindustrie ist an sich schon eine Herausforderung. Zus\u00e4tzlich zu den allt\u00e4glichen Sorgen um Lebensmittelsicherheit und globale R\u00fcckverfolgbarkeit hat die COVID-19-Pandemie das Verbraucherverhalten in vielerlei Hinsicht drastisch ver\u00e4ndert. 75&nbsp;% haben neue Einkaufsgewohnheiten angenommen, 36&nbsp;% probieren verschiedene Marken aus, und mehr Haushalte als je zuvor kaufen online ein. 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