{"id":394,"date":"2022-03-01T19:28:27","date_gmt":"2022-03-01T19:28:27","guid":{"rendered":"https:\/\/www.laetus.com\/en\/?post_type=industry&#038;p=394"},"modified":"2025-03-20T10:06:48","modified_gmt":"2025-03-20T10:06:48","slug":"beverages","status":"publish","type":"industries","link":"https:\/\/www.laetus.com\/de\/industries\/beverages\/","title":{"rendered":"Getr\u00e4nke"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"471\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?w=1024\" alt=\"\" class=\"wp-image-2134\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?w=1440&amp;resize=1440&amp;quality=80&amp;strip=all 1440w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69da0c212a0ba\"> \n<div class=\"wp-block-group alignfull has-cerulean-red-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-theme-white-color has-text-color\" id=\"beverage-industry\">Getr\u00e4nkeindustrie<\/h2>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69da0c212a0ba {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0c212a0ba > .wp-block-group {\n\t\t\tpadding-top: 10px;padding-right: 0px;padding-bottom: 10px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69da0c212a0ba {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69da0c212a0ba > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0c212a0ba > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\"><strong>Immer mehr Nachahmer<\/strong> <\/mark><br>Sch\u00e4tzungen zufolge wird der schnell wachsende globale Getr\u00e4nkemarkt bis 2028 einen Wert von fast 1,7&nbsp;Milliarden Dollar erreichen. Der zunehmende Trend zu gef\u00e4lschten Getr\u00e4nken \u2013 die inzwischen etwa 25&nbsp;% des weltweiten Alkoholkonsums ausmachen \u2013 hat jedoch erhebliche wirtschaftliche Auswirkungen in Form von Umsatzeinbu\u00dfen und Marktanteilsverlusten. Die deutlich niedrigeren Einzelhandelspreise dieser Nachahmerprodukte machen sie besonders f\u00fcr junge Erwachsene und f\u00fcr Gro\u00dfeink\u00e4ufe bei Gro\u00dfveranstaltungen attraktiv. Aber selbst wer versucht, diese billigen Nachahmungen zu vermeiden, kann immer noch Opfer eines Fehlkaufs werden, da viele nachgeahmte Markenflaschen gef\u00e4lschte Verschl\u00fcsse und Etiketten haben, die mit den echten fast identisch sind.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\"><strong>Sicherheit geht vor, gefolgt vom Vertrauen der Verbraucher<\/strong> <\/mark><br>Die unzureichenden Bedingungen, unter denen gef\u00e4lschter Alkohol hergestellt wird, haben bei den Verbrauchern bekannterma\u00dfen sch\u00e4dliche gesundheitliche Folgen wie Erblindung, Nervensch\u00e4den und sogar den Tod. Die unkontrollierte Destillation von Ethanol, der fehlende Zeit- und Kostenaufwand f\u00fcr die ordnungsgem\u00e4\u00dfe Durchf\u00fchrung dieses Prozesses, die Verwendung minderwertiger Zutaten und der Zusatz giftiger Chemikalien wie Methanol haben sich als sch\u00e4dlich erwiesen. Es ist daher von entscheidender Bedeutung, dass die f\u00fcr die Handelsnormen zust\u00e4ndigen Beh\u00f6rden diese nachgeahmten Produkte \u2013 ob es sich nun um Wein in Frankreich, Wodka in Russland oder Whisky in Schottland handelt \u2013 \u00fcberpr\u00fcfen und melden, um die Gesundheit der Bev\u00f6lkerung zu sch\u00fctzen und auch, weil ihr Vorhandensein das Vertrauen der Kunden in vertrauensw\u00fcrdige Marken ersch\u00fcttern kann.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\"><strong>Die Macht der R\u00fcckverfolgbarkeit<\/strong> <\/mark><br>Die \u00dcberwachung der Flut an illegalen Getr\u00e4nken, die nicht den Handelsnormen entsprechen, ist weltweit nicht einfach. Getr\u00e4nkehersteller k\u00f6nnen dabei helfen, indem sie Ende-zu-Ende-R\u00fcckverfolgbarkeitsl\u00f6sungen implementieren, die die Echtheit der Produkte \u00fcberpr\u00fcfen. Mit hochentwickelten Serialisierungstechnologien k\u00f6nnen Unternehmen jede Transaktion protokollieren, Transparenz in Echtzeit \u00fcber die gesamte Lieferkette schaffen \u2013 von den Rohstoffen bis zum Endprodukt \u2013 und nachweisen, dass die Waren legale Vertriebs- und Einzelhandelskan\u00e4le durchlaufen.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\"><strong>Der Einstieg in die Welt der Serialisierung<\/strong> <\/mark><br>Laetus-Systeme im Bereich der Qualit\u00e4ts- und Sichtpr\u00fcfung helfen Unternehmen seit vielen Jahren, stets das perfekte Level der Digitalisierung zu erreichen. Unsere Komplettl\u00f6sungen f\u00fcr die R\u00fcckverfolgbarkeit haben wesentlich dazu beigetragen, Getr\u00e4nkemarken zu sch\u00fctzen, das Vertrauen der Verbraucher zu st\u00e4rken und ihren guten Ruf zu erhalten. Sie geben echte Einblicke in die Abl\u00e4ufe eines Unternehmens, verbessern die Qualit\u00e4tskontrolle, die Einhaltung von Vorschriften, minimieren R\u00fcckrufaktionen und helfen letztlich, gef\u00e4lschte Getr\u00e4nke vom Markt zu nehmen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages-page-graphic.jpg?w=834&amp;resize=834&amp;quality=80&amp;strip=all\" alt=\"\" style=\"width:417px;height:418px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69da0c212c39a\"> \n<div class=\"wp-block-group custom-border is-layout-flow wp-block-group-is-layout-flow\">\n<p id=\"contact-us-for-more-information\" style=\"font-size:26px\"><strong>Kontaktieren Sie uns f\u00fcr weitere Informationen:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-tabs lt-blocks-tabs\"><ul class=\"lt-blocks-tabs-menus\"><li><button class=\"lt-blocks-is-active\">Whitepaper<\/button><\/li><li><button class=\"\">Weitere Infos<\/button><\/li><li><button class=\"\">Kontakt zum Vertrieb<\/button><\/li><li><button class=\"\">Demo anfordern<\/button><\/li><\/ul><div class=\"lt-blocks-tabs-wrap lt-blocks-tab-not-changed\">\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Whitepaper <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 35%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-p-big-font-size\"><strong>F\u00fcr weitere L\u00f6sungsans\u00e4tze f\u00fcr die Getr\u00e4nkeindustrie<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Brosch\u00fcre herunterladen<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6257 5009 6200<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\" data-action=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/track-and-trace-solutions-industrial-en.pdf\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69da0c212ac8f\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1093\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69da0c212ac8f {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0c212ac8f > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69da0c212ac8f {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69da0c212ac8f > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0c212ac8f > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"396\" height=\"528\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?w=396\" alt=\"\" class=\"wp-image-519 size-full\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?w=396&amp;resize=396&amp;quality=80&amp;strip=all 396w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?resize=225&amp;w=225&amp;quality=80&amp;strip=all 225w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?resize=338&amp;w=338&amp;quality=80&amp;strip=all 338w\" sizes=\"auto, (max-width: 396px) 100vw, 396px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Weitere Infos <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<p>Bei Fragen k\u00f6nnen Sie sich gerne an uns wenden:<\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Click Here<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6257 5009 6200<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69da0c212ba63\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1096\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69da0c212ba63 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0c212ba63 > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69da0c212ba63 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69da0c212ba63 > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0c212ba63 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Kontakt zum Vertrieb <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"> <strong>Tel: <a href=\"tel:+49 6257 5009 6200\">+49 6257 5009 6200<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><a href=\"https:\/\/www.laetus.com\/de\/about-us\/sales-contacts\/\">Finden Sie Ihren lokalen Ansprechpartner<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Demo anfordern <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Anfrage f\u00fcr eine Demo durch unseren Experten<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6257 5009 6200<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69da0c212c2b3\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1096\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69da0c212c2b3 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0c212c2b3 > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69da0c212c2b3 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69da0c212c2b3 > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0c212c2b3 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69da0c212c39a {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0c212c39a > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69da0c212c39a {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69da0c212c39a > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0c212c39a > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69da0c212c9d6\"> \n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-cerulean-red-color has-css-opacity has-cerulean-red-background-color has-background is-style-wide\"\/>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69da0c212c9d6 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0c212c9d6 > .wp-block-group {\n\t\t\tpadding-top: 1%;padding-right: 0px;padding-bottom: 1em;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69da0c212c9d6 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69da0c212c9d6 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0c212c9d6 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Blog<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-219 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-blog topics-fallstudien topics-counterfeit topics-consumer-engagement topics-serialization industry-category-food\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/de\/knowledge-base\/blog\/with-laetus-danone-began-their-consumer-engagement-journey\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Danone begann seinen Kundenbindungsprozess mit Laetus\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/de\/knowledge-base\/blog\/with-laetus-danone-began-their-consumer-engagement-journey\/\" target=\"_blank\" >Danone begann seinen Kundenbindungsprozess mit Laetus<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Produkt<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-163 products type-products status-publish has-post-thumbnail hentry product-category-track-and-trace\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/de\/products\/software\/track-and-trace\/laetus-up\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/products\/laetus-up\/laetusup-feature-image-550x359-1.gif?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Laetus UP\" style=\"object-fit:cover;\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/de\/products\/software\/track-and-trace\/laetus-up\/\" target=\"_blank\" >Laetus UP<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Whitepaper<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-94 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-blog topics-counterfeit topics-supply-chain topics-brand-protection industry-category-lubricants\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/de\/knowledge-base\/blog\/effects-of-counterfeit-lubricants\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Auswirkungen gef\u00e4lschter Motoren\u00f6le\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/effects-of-counterfeit-lubricants-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/de\/knowledge-base\/blog\/effects-of-counterfeit-lubricants\/\" target=\"_blank\" >Auswirkungen gef\u00e4lschter Motoren\u00f6le<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Getr\u00e4nkeindustrie Immer mehr Nachahmer Sch\u00e4tzungen zufolge wird der schnell wachsende globale Getr\u00e4nkemarkt bis 2028 einen Wert von fast 1,7&nbsp;Milliarden Dollar erreichen. Der zunehmende Trend zu gef\u00e4lschten Getr\u00e4nken \u2013 die inzwischen etwa 25&nbsp;% des weltweiten Alkoholkonsums ausmachen \u2013 hat jedoch erhebliche wirtschaftliche Auswirkungen in Form von Umsatzeinbu\u00dfen und Marktanteilsverlusten. Die deutlich niedrigeren Einzelhandelspreise dieser Nachahmerprodukte machen<a class=\"moretag\" href=\"https:\/\/www.laetus.com\/de\/industries\/beverages\/\">Lesen Sie mehr<\/a><\/p>\n","protected":false},"author":10,"featured_media":612,"parent":0,"menu_order":0,"template":"","meta":[],"class_list":["post-394","industries","type-industries","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getr\u00e4nke - Laetus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laetus.com\/de\/industries\/beverages\/\" \/>\n<meta property=\"og:locale\" content=\"de-DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getr\u00e4nke - Laetus\" \/>\n<meta property=\"og:description\" content=\"Getr\u00e4nkeindustrie Immer mehr Nachahmer Sch\u00e4tzungen zufolge wird der schnell wachsende globale Getr\u00e4nkemarkt bis 2028 einen Wert von fast 1,7&nbsp;Milliarden Dollar erreichen. Der zunehmende Trend zu gef\u00e4lschten Getr\u00e4nken \u2013 die inzwischen etwa 25&nbsp;% des weltweiten Alkoholkonsums ausmachen \u2013 hat jedoch erhebliche wirtschaftliche Auswirkungen in Form von Umsatzeinbu\u00dfen und Marktanteilsverlusten. Die deutlich niedrigeren Einzelhandelspreise dieser Nachahmerprodukte machenLesen Sie mehr\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.laetus.com\/de\/industries\/beverages\/\" \/>\n<meta property=\"og:site_name\" content=\"Laetus\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T10:06:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages-industry-main-page.jpg?w=550&h=359&quality=80\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.laetus.com\/de\/industries\/beverages\/\",\"url\":\"https:\/\/www.laetus.com\/de\/industries\/beverages\/\",\"name\":\"Getr\u00e4nke - Laetus\",\"isPartOf\":{\"@id\":\"https:\/\/www.laetus.com\/de\/#website\"},\"datePublished\":\"2022-03-01T19:28:27+00:00\",\"dateModified\":\"2025-03-20T10:06:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.laetus.com\/de\/industries\/beverages\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.laetus.com\/de\/industries\/beverages\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.laetus.com\/de\/industries\/beverages\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Industries\",\"item\":\"https:\/\/www.laetus.com\/de\/industries\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Getr\u00e4nke\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.laetus.com\/de\/#website\",\"url\":\"https:\/\/www.laetus.com\/de\/\",\"name\":\"Laetus\",\"description\":\"Laetus\",\"alternateName\":\"Laetus\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.laetus.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Getr\u00e4nke - Laetus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.laetus.com\/de\/industries\/beverages\/","og_locale":"de-DE","og_type":"article","og_title":"Getr\u00e4nke - Laetus","og_description":"Getr\u00e4nkeindustrie Immer mehr Nachahmer Sch\u00e4tzungen zufolge wird der schnell wachsende globale Getr\u00e4nkemarkt bis 2028 einen Wert von fast 1,7&nbsp;Milliarden Dollar erreichen. 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Die deutlich niedrigeren Einzelhandelspreise dieser Nachahmerprodukte machenLesen Sie mehr","og_url":"https:\/\/www.laetus.com\/de\/industries\/beverages\/","og_site_name":"Laetus","article_modified_time":"2025-03-20T10:06:48+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages-industry-main-page.jpg?w=550&h=359&quality=80","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.laetus.com\/de\/industries\/beverages\/","url":"https:\/\/www.laetus.com\/de\/industries\/beverages\/","name":"Getr\u00e4nke - Laetus","isPartOf":{"@id":"https:\/\/www.laetus.com\/de\/#website"},"datePublished":"2022-03-01T19:28:27+00:00","dateModified":"2025-03-20T10:06:48+00:00","breadcrumb":{"@id":"https:\/\/www.laetus.com\/de\/industries\/beverages\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.laetus.com\/de\/industries\/beverages\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.laetus.com\/de\/industries\/beverages\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Industries","item":"https:\/\/www.laetus.com\/de\/industries\/"},{"@type":"ListItem","position":2,"name":"Getr\u00e4nke"}]},{"@type":"WebSite","@id":"https:\/\/www.laetus.com\/de\/#website","url":"https:\/\/www.laetus.com\/de\/","name":"Laetus","description":"Laetus","alternateName":"Laetus","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.laetus.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de-DE"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.laetus.com\/de\/wp-json\/wp\/v2\/industries\/394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laetus.com\/de\/wp-json\/wp\/v2\/industries"}],"about":[{"href":"https:\/\/www.laetus.com\/de\/wp-json\/wp\/v2\/types\/industries"}],"author":[{"embeddable":true,"href":"https:\/\/www.laetus.com\/de\/wp-json\/wp\/v2\/users\/10"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.laetus.com\/de\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.laetus.com\/de\/wp-json\/wp\/v2\/media?parent=394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}