{"id":102,"date":"2022-02-18T09:17:10","date_gmt":"2022-02-18T09:17:10","guid":{"rendered":"https:\/\/www.laetus.com\/en\/?post_type=knowledge-base&#038;p=102"},"modified":"2023-04-06T14:45:29","modified_gmt":"2023-04-06T14:45:29","slug":"strengthening-brand-loyalty","status":"publish","type":"knowledge-base","link":"https:\/\/www.laetus.com\/de\/knowledge-base\/white-paper\/strengthening-brand-loyalty\/","title":{"rendered":"St\u00e4rkung der Markentreue"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"390\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?w=1024\" alt=\"\" class=\"wp-image-2170\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?w=1440&amp;resize=1440&amp;quality=80&amp;strip=all 1440w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69f5f516e56cf\"> \n<div class=\"wp-block-group alignfull has-cerulean-red-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-theme-white-color has-text-color has-h-3-font-size\">St\u00e4rkung der Markentreue<\/h1>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69f5f516e56cf {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69f5f516e56cf > .wp-block-group {\n\t\t\tpadding-top: 10px;padding-right: 0px;padding-bottom: 10px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69f5f516e56cf {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69f5f516e56cf > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69f5f516e56cf > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h6 class=\"wp-block-heading has-cerulean-red-color has-text-color has-h-5-font-size\" id=\"report-engaging-consumers-with-product-packaging-to-strengthen-brand-loyalty-in-the-food-industry\" style=\"font-style:normal;font-weight:500\"><strong>Motivieren der Verbraucher \u00fcber Produktverpackungen zur St\u00e4rkung der Markentreue in der Lebensmittelindustrie<\/strong><\/h6>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>74&nbsp;% der Verbraucher gaben an, dass sie von der Marke, die sie normalerweise kaufen, zu einer vergleichbaren Marke mit ausf\u00fchrlicheren Produktinformationen wechseln w\u00fcrden.<\/p>\n<\/blockquote>\n\n\n\n<p>Bringen Sie Ihre Kunden dazu, gute Entscheidungen zu treffen?<\/p>\n\n\n\n<p>Da sich die Welt zunehmend um die Digitalisierung dreht, integrieren Unternehmen das Konzept der Kundenbindung in ihre Pl\u00e4ne zur digitalen Transformation.<\/p>\n\n\n\n<h6 class=\"wp-block-heading has-cerulean-red-color has-text-color\"><strong>Ergebnisse<\/strong>:<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00f6herer Markenwert und Kundenvertrauen, die den Lebenszeitwert der Kunden ver\u00e4ndern<\/li>\n\n\n\n<li>Erh\u00f6hung des Anteils am Kundenbudget auf 55&nbsp;%<\/li>\n\n\n\n<li>Engagierte Verbraucher werben zunehmend f\u00fcr die Marke, was zu neuen Gesch\u00e4ftsm\u00f6glichkeiten f\u00fchrt.<\/li>\n<\/ul>\n\n\n\n<p>In diesem Bericht haben wir die obigen Ausf\u00fchrungen mit Details und Fakten erg\u00e4nzt.<br><\/p>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69f5f516e5b67\"> \n<div class=\"wp-block-group has-light-gray-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h6 class=\"wp-block-heading has-cerulean-red-color has-text-color\">Laden Sie den Bericht herunter und lesen Sie mehr \u00fcber:<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcberblick \u00fcber die Babynahrungsindustrie<\/li>\n\n\n\n<li>Aufbau von Markenwert und Vertrauen durch Interaktion mit den Verbrauchern<\/li>\n\n\n\n<li>Die 4&nbsp;S\u00e4ulen zur Einbindung der Verbraucher: Erm\u00f6glichen, Bilden, Entwickeln, Bef\u00e4higen<\/li>\n\n\n\n<li>Die Anwendung der Serialisierung auf Produktverpackungen<\/li>\n<\/ul>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69f5f516e5b67 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69f5f516e5b67 > .wp-block-group {\n\t\t\tpadding-top: 15px;padding-right: 15px;padding-bottom: 15px;padding-left: 15px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69f5f516e5b67 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69f5f516e5b67 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69f5f516e5b67 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<p>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"780\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?w=1024\" alt=\"\" class=\"wp-image-851\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?w=1536&amp;resize=1536&amp;quality=80&amp;strip=all 1536w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/strengthen-brand-loyalty-thumbnail-en-1.jpg?w=371\" alt=\"\" class=\"wp-image-1093\" width=\"186\" height=\"263\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/strengthen-brand-loyalty-thumbnail-en-1.jpg?w=371&amp;resize=371&amp;quality=80&amp;strip=all 371w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/strengthen-brand-loyalty-thumbnail-en-1.jpg?resize=212&amp;w=212&amp;quality=80&amp;strip=all 212w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/strengthen-brand-loyalty-thumbnail-en-1.jpg?resize=318&amp;w=318&amp;quality=80&amp;strip=all 318w\" sizes=\"auto, (max-width: 186px) 100vw, 186px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69f5f516e6e90\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-4-font-size\" id=\"download-the-report-and-enjoy-the-read\" style=\"font-style:normal;font-weight:500\">Laden Sie sich hier unseren Report herunter<\/h3>\n\n\n\n<p>(englische Version)<\/p>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69f5f516e6e90 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69f5f516e6e90 > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69f5f516e6e90 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69f5f516e6e90 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69f5f516e6e90 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<p>Wir sind sehr daran interessiert, Sie besser kennen zu lernen. Lassen Sie uns gemeinsam an Ihrem Weg zur Kundenbindung arbeiten.<\/p>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69f5f516e72b0\"> \n<div class=\"wp-block-group custom-border is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1092\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69f5f516e72b0 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69f5f516e72b0 > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69f5f516e72b0 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69f5f516e72b0 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69f5f516e72b0 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Da sich die Welt zunehmend um die Digitalisierung dreht, integrieren Unternehmen das Konzept der Kundenbindung in ihre Pl\u00e4ne zur digitalen Transformation&#8230;<\/p>\n","protected":false},"author":10,"featured_media":436,"parent":0,"menu_order":0,"template":"","meta":[],"content-type":[1218],"topics":[1215,1220,1213],"industry-category":[1219,1217],"class_list":["post-102","knowledge-base","type-knowledge-base","status-publish","has-post-thumbnail","hentry","content-type-white-paper","topics-consumer-engagement","topics-brand-protection","topics-traceability","industry-category-beverages","industry-category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - 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