{"id":623,"date":"2022-03-08T13:07:52","date_gmt":"2022-03-08T13:07:52","guid":{"rendered":"https:\/\/www.laetus.com\/en\/?post_type=applications&#038;p=623"},"modified":"2026-04-22T06:26:25","modified_gmt":"2026-04-22T06:26:25","slug":"serialization","status":"publish","type":"applications","link":"https:\/\/www.laetus.com\/en\/applications\/track-and-trace\/serialization\/","title":{"rendered":"Serialization"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"390\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-header-1440x390-en.jpg?w=1024\" alt=\"Product Serialization\" class=\"wp-image-978\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-header-1440x390-en.jpg?w=1440&amp;resize=1440&amp;quality=80&amp;strip=all 1440w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-header-1440x390-en.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-header-1440x390-en.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-header-1440x390-en.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-header-1440x390-en.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-header-1440x390-en.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-header-1440x390-en.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-header-1440x390-en.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69e88cf751212\"> \n<div class=\"wp-block-group alignfull has-cerulean-red-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-theme-white-color has-text-color has-h-2-font-size\">Product Serialization<\/h1>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69e88cf751212 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69e88cf751212 > .wp-block-group {\n\t\t\tpadding-top: 10px;padding-right: 0px;padding-bottom: 10px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69e88cf751212 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69e88cf751212 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69e88cf751212 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Serialization makes it possible to <strong>find any package at any point and any time<\/strong> in the supply chain. Thus, it helps to <strong>prevent the sale of counterfeits<\/strong> within industries like food, pharmaceuticals, medical technology, cosmetics, and FMCG. It also <strong>supports recalls<\/strong> when necessary. Using serialization, blisters, boxes, sachets and other units are <strong>marked with a unique printed code<\/strong> so that they can always be traced back to the original producer.<\/p>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69e88cf7518ee\"> \n<div class=\"wp-block-group has-light-gray-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44.45%\">\n<h2 class=\"wp-block-heading has-p-font-size\"><strong>The individual components of traceability<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product serialization is becoming a necessity in today\u2019s supply chains, as buyers look for improved traceability and transparency in the products they purchase. Tracking product batches has been standard in many industries for some time, but product serialization takes this one step further, allowing brands to accurately follow each individual product item. Serialization makes it possible to find any product, at any point in the supply chain, through scanning a unique code \u2013 usually in the form of a QR code, NFC or RFID \u2013 helping to improve traceability and address issues such as the sale of counterfeits within industries like food, beverages, pharmaceuticals, and lubricants.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"460\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2178\" data-id=\"2178\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-4-460x460-1.jpg?w=460\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-4-460x460-1.jpg?w=460&amp;resize=460&amp;quality=80&amp;strip=all 460w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-4-460x460-1.jpg?resize=150&amp;w=150&amp;quality=80&amp;strip=all 150w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-4-460x460-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-4-460x460-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"460\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2189\" data-id=\"2189\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-5-460x460-1.jpg?w=460\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-5-460x460-1.jpg?w=460&amp;resize=460&amp;quality=80&amp;strip=all 460w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-5-460x460-1.jpg?resize=150&amp;w=150&amp;quality=80&amp;strip=all 150w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-5-460x460-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-5-460x460-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"460\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2191\" data-id=\"2191\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-7-460x460-1.jpg?w=460\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-7-460x460-1.jpg?w=460&amp;resize=460&amp;quality=80&amp;strip=all 460w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-7-460x460-1.jpg?resize=150&amp;w=150&amp;quality=80&amp;strip=all 150w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-7-460x460-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-7-460x460-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"460\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2193\" data-id=\"2193\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-6-460x460-1.jpg?w=460\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-6-460x460-1.jpg?w=460&amp;resize=460&amp;quality=80&amp;strip=all 460w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-6-460x460-1.jpg?resize=150&amp;w=150&amp;quality=80&amp;strip=all 150w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-6-460x460-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-6-460x460-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-p-font-size\"><strong>Identification at the item level<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The ability to track individual products offers many advantages for manufacturers. Serialization gives better visibility of the stock supplied to each distribution channel, and shows how much has been sold, improving forecasting of product demand, and resulting in more accurate procurement of raw materials and less waste. Serialization can also help support quick product recalls as manufacturers know the exact status of each item, having followed it through the supply chain. This information helps to withdraw the affected products quickly and accurately, minimizing brand damage. Tracking individual products reduces waste, helps to control fraud, and improves inventory management overall.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-p-font-size\"><strong>It&#8217;s all in the code<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Serialization can also support consumer engagement and loyalty, when integrated into a company\u2019s digital marketing plan. Consumers are used to digital interaction, with smartphones and tablets part of everyday life. Enabling them to engage with serialization information, such as QR codes, provides an opportunity for manufacturers to prove authenticity and provide transparency on raw ingredients and social impacts of its products, boosting brand integrity. In addition, customers can participate in loyalty programs independent of sales channels, providing information directly to the company, and increasing consumer engagement and retention.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-p-font-size\"><strong>Efficient solutions for serialization<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Laetus has the software, hardware and expertise to help manufacturers implement a complete solution for efficient tracking. A choice of systems of different sizes is available, offering the flexibility to integrate serialization into existing packaging lines, for full visibility of the whole supply chain, improved product traceability and better consumer engagement.<\/li>\n<\/ul>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69e88cf7518ee {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69e88cf7518ee > .wp-block-group {\n\t\t\tpadding-top: 20px;padding-right: 10px;padding-bottom: 30px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69e88cf7518ee {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69e88cf7518ee > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69e88cf7518ee > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69e88cf752b2b\"> \n<div class=\"wp-block-group custom-border is-layout-flow wp-block-group-is-layout-flow\">\n<p id=\"contact-us-for-more-information\" style=\"font-size:26px\"><strong>Contact Us for More Information:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-tabs lt-blocks-tabs\"><ul class=\"lt-blocks-tabs-menus\"><li><button class=\"lt-blocks-is-active\">White Paper<\/button><\/li><li><button class=\"\">More Information<\/button><\/li><li><button class=\"\">Contact Sales<\/button><\/li><li><button class=\"\">Demo Request<\/button><\/li><\/ul><div class=\"lt-blocks-tabs-wrap lt-blocks-tab-not-changed\">\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> White Paper <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 35%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-p-big-font-size\"><strong>For more detailed information about Serialization<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Download White Paper<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\" data-action=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/track-and-trace-solutions-industrial-en.pdf\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69e88cf751f51\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1063\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69e88cf751f51 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69e88cf751f51 > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69e88cf751f51 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69e88cf751f51 > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69e88cf751f51 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"396\" height=\"528\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?w=396\" alt=\"\" class=\"wp-image-519 size-full\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?w=396&amp;resize=396&amp;quality=80&amp;strip=all 396w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?resize=225&amp;w=225&amp;quality=80&amp;strip=all 225w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?resize=338&amp;w=338&amp;quality=80&amp;strip=all 338w\" sizes=\"auto, (max-width: 396px) 100vw, 396px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> More Information <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Contact us with your questions<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69e88cf75257d\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1068\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69e88cf75257d {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69e88cf75257d > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69e88cf75257d {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69e88cf75257d > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69e88cf75257d > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Contact Sales <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Call us now:<\/strong> <strong><strong><a href=\"tel:+49 6251 97517 0\">+49 6251 97517 0<\/a><\/strong><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.laetus.com\/en\/about-us\/sales-contacts\/\">Find your local contact<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Demo Request <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Request a demo by our experts<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69e88cf752a7d\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1068\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69e88cf752a7d {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69e88cf752a7d > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69e88cf752a7d {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69e88cf752a7d > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69e88cf752a7d > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69e88cf752b2b {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69e88cf752b2b > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69e88cf752b2b {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69e88cf752b2b > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69e88cf752b2b > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Track and Trace Solution : Traceability software for your packaing, supply chain process | Laetus UP\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/5JFXNBmZYh0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69e88cf75304d\"> \n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-cerulean-red-color has-css-opacity has-cerulean-red-background-color has-background is-style-wide\"\/>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69e88cf75304d {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69e88cf75304d > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69e88cf75304d {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69e88cf75304d > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69e88cf75304d > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Product<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-158 products type-products status-publish has-post-thumbnail hentry product-category-track-and-trace-machines\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/en\/products\/hardware\/track-and-trace-machines\/mv-50\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/products\/mv-50\/mv50-feature-image-550x359-en.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"MV-50\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/products\/mv-50\/mv50-feature-image-550x359-en.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/products\/mv-50\/mv50-feature-image-550x359-en.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/products\/mv-50\/mv50-feature-image-550x359-en.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/products\/mv-50\/mv50-feature-image-550x359-en.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/products\/mv-50\/mv50-feature-image-550x359-en.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/en\/products\/hardware\/track-and-trace-machines\/mv-50\/\" target=\"_self\" >MV-50<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Blog<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-92 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-blog topics-brand-protection topics-case-studies topics-serialization topics-traceability industry-category-pharma\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/en\/knowledge-base\/blog\/covid-19-vaccine-plant-in-france\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/delpharm-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"COVID-19 Vaccine Plant in France Equipped with Laetus Technology\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/delpharm-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/delpharm-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/delpharm-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/delpharm-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/delpharm-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/en\/knowledge-base\/blog\/covid-19-vaccine-plant-in-france\/\" target=\"_self\" >COVID-19 Vaccine Plant in France Equipped with Laetus Technology<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">White Paper<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-101 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-white-paper topics-counterfeit topics-serialization topics-supply-chain industry-category-beverages industry-category-food industry-category-pharma\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/en\/knowledge-base\/white-paper\/are-you-actually-prepared\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Are You Really Prepared?\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/en\/knowledge-base\/white-paper\/are-you-actually-prepared\/\" target=\"_self\" >Are You Really Prepared?<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Serialization makes it possible to find any package at any point and any time in the supply chain. Thus, it helps to prevent the sale of counterfeits within industries like food, pharmaceuticals, medical technology, cosmetics, and FMCG.<\/p>\n","protected":false},"author":8,"featured_media":1012,"parent":0,"menu_order":0,"template":"","meta":[],"application-category":[1669],"class_list":["post-623","applications","type-applications","status-publish","has-post-thumbnail","hentry","application-category-track-and-trace"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Serialization Solutions | Laetus<\/title>\n<meta name=\"description\" content=\"Serialization to track and trace products in the pharma and food industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laetus.com\/en\/applications\/track-and-trace\/serialization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Serialization Solutions | Laetus\" \/>\n<meta property=\"og:description\" content=\"Serialization to track and trace products in the pharma and food industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.laetus.com\/en\/applications\/track-and-trace\/serialization\/\" \/>\n<meta property=\"og:site_name\" content=\"Laetus\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T06:26:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/applications\/serialization\/serialization-thumbnail-550x359-en.jpg?w=550&h=359&quality=80\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.laetus.com\/en\/applications\/track-and-trace\/serialization\/\",\"url\":\"https:\/\/www.laetus.com\/en\/applications\/track-and-trace\/serialization\/\",\"name\":\"Product Serialization Solutions | Laetus\",\"isPartOf\":{\"@id\":\"https:\/\/www.laetus.com\/en\/#website\"},\"datePublished\":\"2022-03-08T13:07:52+00:00\",\"dateModified\":\"2026-04-22T06:26:25+00:00\",\"description\":\"Serialization to track and trace products in the pharma and food industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.laetus.com\/en\/applications\/track-and-trace\/serialization\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.laetus.com\/en\/applications\/track-and-trace\/serialization\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.laetus.com\/en\/applications\/track-and-trace\/serialization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.laetus.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Applications\",\"item\":\"https:\/\/www.laetus.com\/en\/applications\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Track &amp; 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