{"id":2541,"date":"2023-03-06T09:33:26","date_gmt":"2023-03-06T09:33:26","guid":{"rendered":"https:\/\/www.laetus.com\/en\/?post_type=industries&#038;p=2541"},"modified":"2026-04-22T06:26:47","modified_gmt":"2026-04-22T06:26:47","slug":"cosmetics","status":"publish","type":"industries","link":"https:\/\/www.laetus.com\/en\/industries\/cosmetics\/","title":{"rendered":"Supply chain solutions for the Cosmetics industry"},"content":{"rendered":"\n<div class=\"wp-block-laetus-blocks-banner alignfull lt-block-banner lt-block-banner-content-left\"><div style=\"--lt-banner-position:50% 50%;--lt-banner-min-height:470px;--lt-banner-max-width:610px;--lt-banner-content-opacity:0.8;--lt-banner-content-transform:translate(0px, 0px)\" class=\"lt-block-banner-section\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"471\" loading=\"eager\" class=\"lt-block-banner-image wp-image-2146\" alt=\"\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?w=1440&amp;resize=1440&amp;quality=80&amp;strip=all 1440w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><div class=\"lt-block-banner-section-inner\"><\/div><\/div><\/div>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69edd2ae27dff\"> \n<div class=\"wp-block-group alignfull has-cerulean-red-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-theme-white-color has-text-color has-h-2-font-size\" id=\"lubricant-industry\">Cosmetics Industry<\/h1>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69edd2ae27dff {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69edd2ae27dff > .wp-block-group {\n\t\t\tpadding-top: 10px;padding-right: 0px;padding-bottom: 10px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69edd2ae27dff {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69edd2ae27dff > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69edd2ae27dff > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\">Current challenges in cosmetics<\/mark><\/strong><br>Millions of people around the world use cosmetics, from soaps, lotions and toothpastes to high end perfumes, to enhance their personal care and boost their confidence. The cosmetics industry is growing at a rate of 5.3% each year, and this increase in demand has resulted in mounting global competition. At the same time, the industry is shifting \u2013 sales are moving online, counterfeit products are pervading the market, and consumers are becoming increasingly aware of health and safety concerns \u2013 so brands need to concentrate their efforts on customer centricity, transparency, and quality control if they wish to remain competitive.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\">Streamlining supply chains<\/mark><\/strong><br>A significant digital transformation in the beauty world means that customers can now order many beauty products online. However, e-commerce also offers a simple route to market for potentially dangerous counterfeit products, and makes it easier for opportunistic third parties to divert products through unauthorized distribution channels. Therefore, beauty brands are working hard to establish reliable, resilient, and transparent supply chains and address imitation products that put their reputations \u2013 and consumer health \u2013 at risk. Track and trace solutions, such as QR codes on packaging, offer cosmetics manufacturers insights into each stage of their product journey. This technology can help them to manage product and packaging quality by identifying and isolating any defects down to the individual unit. Serialization and aggregation tools are also crucial to help streamline order processing, shipping, returns or recalls. Finally, track and trace technologies allow manufacturers to assess the outcomes of marketing campaigns, and tailor promotional efforts to prospective buyers.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>From Packaging Accuracy to Consumer Engagement and Full Traceability<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-en.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\">Traceability in action <\/mark><\/strong><br>Tracking products in this way \u2013 from raw materials to the point of sale \u2013 also benefits customers by enhancing transparency. Public understanding of cosmetic production issues has increased in recent years due to media exposure of unethical practices, vague ingredient labels, and greenwashing. Therefore, customers are placing growing pressure on their favorite beauty brands to be more honest, ethical, and sustainable. In response, cosmetics companies are making conscious and continuous efforts to produce high quality goods at affordable prices, and to provide full disclosure on processes and ingredients. Track and trace codes \u2013 with their unique numeric or alphanumeric characters \u2013 can be easily scanned by customers, giving them confidence in the authenticity, safety, and quality of purchased cosmetics. This personalizes the customer experience and, in turn, can improve customer-brand relationships.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\">Stepping into the world of serialization<\/mark><\/strong><br>Laetus quality and vision inspection systems have been supporting companies in several industries for many years to always reach the perfect level of traceability, including major brands in the beauty sector. Our track and trace technologies have significantly helped to protect manufacturers by providing supply chain visibility and preventing recalls. Applying this strategy and the respective functionalities to the cosmetics industry has the potential to strengthen customer trust and confidence in beauty products, and preserve company reputations in a highly competitive market.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69edd2ae2ab52\"> \n<div class=\"wp-block-group custom-border is-layout-flow wp-block-group-is-layout-flow\">\n<p id=\"contact-us-for-more-information\" style=\"font-size:26px\"><strong>Contact Us for More Information:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-tabs lt-blocks-tabs\"><ul class=\"lt-blocks-tabs-menus\"><li><button class=\"lt-blocks-is-active\">White Paper<\/button><\/li><li><button class=\"\">More Information<\/button><\/li><li><button class=\"\">Contact Sales<\/button><\/li><li><button class=\"\">Demo Request<\/button><\/li><\/ul><div class=\"lt-blocks-tabs-wrap lt-blocks-tab-not-changed\">\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> White Paper <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 35%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-p-big-font-size\"><strong><strong>For more detailed information about solutions for the Cosmetics<\/strong> industry<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Download White Paper<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\" data-action=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/track-and-trace-solutions-cosmetics-en.pdf\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69edd2ae28f3b\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1063\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69edd2ae28f3b {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69edd2ae28f3b > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69edd2ae28f3b {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69edd2ae28f3b > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69edd2ae28f3b > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"371\" height=\"525\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/brochurepreview_master_371x525.jpg?w=371\" alt=\"\" class=\"wp-image-2152 size-450x450\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/brochurepreview_master_371x525.jpg?w=371&amp;resize=371&amp;quality=80&amp;strip=all 371w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/brochurepreview_master_371x525.jpg?resize=212&amp;w=212&amp;quality=80&amp;strip=all 212w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/brochurepreview_master_371x525.jpg?resize=318&amp;w=318&amp;quality=80&amp;strip=all 318w\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> More Information <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Contact us with your questions<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69edd2ae2a391\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1068\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69edd2ae2a391 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69edd2ae2a391 > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69edd2ae2a391 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69edd2ae2a391 > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69edd2ae2a391 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Contact Sales <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Call us now:<\/strong> <strong><strong><a href=\"tel:+49 6251 97517 0\">+49 6251 97517 0<\/a><\/strong><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.laetus.com\/en\/about-us\/sales-contacts\/\">Find your local contact<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Demo Request <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Request a demo by our experts<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69edd2ae2aa6d\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1068\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69edd2ae2aa6d {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69edd2ae2aa6d > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69edd2ae2aa6d {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69edd2ae2aa6d > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69edd2ae2aa6d > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69edd2ae2ab52 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69edd2ae2ab52 > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69edd2ae2ab52 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69edd2ae2ab52 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69edd2ae2ab52 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69edd2ae2b201\"> \n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-cerulean-red-color has-css-opacity has-cerulean-red-background-color has-background is-style-wide\"\/>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69edd2ae2b201 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69edd2ae2b201 > .wp-block-group {\n\t\t\tpadding-top: 1%;padding-right: 0px;padding-bottom: 1em;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69edd2ae2b201 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69edd2ae2b201 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69edd2ae2b201 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Blog<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-219 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-blog topics-case-studies topics-consumer-engagement topics-counterfeit topics-serialization industry-category-food\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/en\/knowledge-base\/blog\/with-laetus-danone-began-their-consumer-engagement-journey\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"With Laetus, Danone Began their Consumer Engagement Journey\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/en\/knowledge-base\/blog\/with-laetus-danone-began-their-consumer-engagement-journey\/\" target=\"_blank\" >With Laetus, Danone Began their Consumer Engagement Journey<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Product<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-163 products type-products status-publish has-post-thumbnail hentry product-category-track-and-trace\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/en\/products\/software\/track-and-trace\/laetus-up\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/products\/laetus-up\/laetusup-feature-image-550x359-1.gif?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Laetus UP\" style=\"object-fit:cover;\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/en\/products\/software\/track-and-trace\/laetus-up\/\" target=\"_blank\" >Laetus UP<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">White Paper<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-2193 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-blog topics-regulations topics-serialization topics-traceability industry-category-pharma\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/en\/knowledge-base\/blog\/udi-medical-devices\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/medical-devices.png?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"UDI &amp; Serialization of Medical Devices\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/medical-devices.png?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/medical-devices.png?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/medical-devices.png?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/medical-devices.png?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/medical-devices.png?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/en\/knowledge-base\/blog\/udi-medical-devices\/\" target=\"_self\" >UDI &amp; Serialization of Medical Devices<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cosmetics Industry Current challenges in cosmeticsMillions of people around the world use cosmetics, from soaps, lotions and toothpastes to high end perfumes, to enhance their personal care and boost their confidence. The cosmetics industry is growing at a rate of 5.3% each year, and this increase in demand has resulted in mounting global competition. At<a class=\"moretag\" href=\"https:\/\/www.laetus.com\/en\/industries\/cosmetics\/\">Read More<\/a><\/p>\n","protected":false},"author":13,"featured_media":2144,"parent":0,"menu_order":0,"template":"","meta":[],"class_list":["post-2541","industries","type-industries","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Supply chain solutions for the Cosmetics industry<\/title>\n<meta name=\"description\" content=\"Laetus Track &amp; Trace and Vision Inspection solutions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laetus.com\/en\/industries\/cosmetics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supply chain solutions for the Cosmetics industry\" \/>\n<meta property=\"og:description\" content=\"Laetus Track &amp; Trace and Vision Inspection solutions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.laetus.com\/en\/industries\/cosmetics\/\" \/>\n<meta property=\"og:site_name\" content=\"Laetus\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T06:26:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics_main-1.jpg?w=582&h=395&quality=80\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.laetus.com\/en\/industries\/cosmetics\/\",\"url\":\"https:\/\/www.laetus.com\/en\/industries\/cosmetics\/\",\"name\":\"Supply chain solutions for the Cosmetics industry\",\"isPartOf\":{\"@id\":\"https:\/\/www.laetus.com\/en\/#website\"},\"datePublished\":\"2023-03-06T09:33:26+00:00\",\"dateModified\":\"2026-04-22T06:26:47+00:00\",\"description\":\"Laetus Track & Trace and Vision Inspection solutions\",\"breadcrumb\":{\"@id\":\"https:\/\/www.laetus.com\/en\/industries\/cosmetics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.laetus.com\/en\/industries\/cosmetics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.laetus.com\/en\/industries\/cosmetics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.laetus.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industries\",\"item\":\"https:\/\/www.laetus.com\/en\/industries\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Supply chain solutions for the Cosmetics industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.laetus.com\/en\/#website\",\"url\":\"https:\/\/www.laetus.com\/en\/\",\"name\":\"Laetus\",\"description\":\"Laetus Track &amp; 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