{"id":394,"date":"2022-03-01T19:28:27","date_gmt":"2022-03-01T19:28:27","guid":{"rendered":"https:\/\/www.laetus.com\/en\/?post_type=industry&#038;p=394"},"modified":"2026-04-22T06:26:52","modified_gmt":"2026-04-22T06:26:52","slug":"beverages","status":"publish","type":"industries","link":"https:\/\/www.laetus.com\/en\/industries\/beverages\/","title":{"rendered":"Traceability Solutions for the Spirits Industry"},"content":{"rendered":"\n<div class=\"wp-block-laetus-blocks-banner alignfull lt-block-banner lt-block-banner-content-left\"><div style=\"--lt-banner-position:50% 50%;--lt-banner-min-height:470px;--lt-banner-max-width:610px;--lt-banner-content-opacity:0.8;--lt-banner-content-transform:translate(0px, 0px)\" class=\"lt-block-banner-section\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"471\" loading=\"eager\" class=\"lt-block-banner-image wp-image-2134\" alt=\"\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?w=1440&amp;resize=1440&amp;quality=80&amp;strip=all 1440w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages_main.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><div class=\"lt-block-banner-section-inner\"><\/div><\/div><\/div>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69ed980d884c7\"> \n<div class=\"wp-block-group alignfull has-cerulean-red-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-theme-white-color has-text-color has-h-2-font-size\" id=\"beverage-industry\">Beverage Industry<\/h1>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69ed980d884c7 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69ed980d884c7 > .wp-block-group {\n\t\t\tpadding-top: 10px;padding-right: 0px;padding-bottom: 10px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69ed980d884c7 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69ed980d884c7 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69ed980d884c7 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-p-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\">The rise of counterfeit spirits<\/mark><\/strong><\/h2>\n\n\n\n<p>It is estimated that the rapidly growing global beverage market will be worth almost $1.7 billion by 2028. However, the increasing trend seen in counterfeit drinks \u2013 which now account for approximately 25&nbsp;% of alcohol consumption worldwide \u2013 has had a significant economic impact on lost revenue and reduced market share. The significantly lower retail prices of these copycat products make them particularly attractive to young adults, and those purchasing in bulk for large events. But even someone trying to avoid these cheap imitations may still fall victim to buying them by mistake, as many replica brand bottles have fake caps and labels that are almost identical to the real thing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-p-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\">Safeguarding the supply chain<\/mark><\/strong><\/h2>\n\n\n\n<p>The substandard conditions used to make counterfeit alcohol have been known to cause damaging health consequences in consumers, including blindness, nerve damage, and even death. Unregulated distillation of ethanol, not spending the necessary time or money to properly perform this process, using low quality ingredients, and adding toxic chemicals such as methanol, have all proved to be detrimental. It is therefore crucial for trading standards authorities to check for and report any of these replica products \u2013 whether it\u2019s wine in France, vodka in Russia, or whisky in Scotland \u2013 for the health of the general public, and also because their presence can damage customer confidence in trustworthy brands.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\">The power of traceability<\/mark><\/strong><br>Monitoring the flow of illegal drinks that do not comply with trading standards worldwide is not easy, but beverage manufacturers can help by implementing end-to-end traceability solutions that verify the authenticity of products. Sophisticated serialization technologies give companies the power to log every transaction, provide real-time transparency across their supply chain \u2013 from raw materials to final product \u2013 and show that goods pass through legitimate distribution and retail channels.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\">Stepping into the world of serialization<\/mark><\/strong><br>For many years, Laetus quality and vision inspection systems have been helping companies to always reach the perfect level of digitalization. Our complete track and trace solutions have significantly helped to safeguard beverage brands, strengthening trust and confidence in the consumer base, and maintaining their good reputations. They offer real insights into a company\u2019s operations, improving quality control, meeting regulations, minimizing recalls and, ultimately, helping to eliminate counterfeit beverages on the market.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages-page-graphic.jpg?w=834&amp;resize=834&amp;quality=80&amp;strip=all\" alt=\"\" style=\"width:417px;height:418px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69ed980d8adc2\"> \n<div class=\"wp-block-group custom-border is-layout-flow wp-block-group-is-layout-flow\">\n<p id=\"contact-us-for-more-information\" style=\"font-size:26px\"><strong>Contact Us for More Information:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-tabs lt-blocks-tabs\"><ul class=\"lt-blocks-tabs-menus\"><li><button class=\"lt-blocks-is-active\">White Paper<\/button><\/li><li><button class=\"\">More Information<\/button><\/li><li><button class=\"\">Contact Sales<\/button><\/li><li><button class=\"\">Demo Request<\/button><\/li><\/ul><div class=\"lt-blocks-tabs-wrap lt-blocks-tab-not-changed\">\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> White Paper <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 35%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-p-big-font-size\"><strong>For more detailed information about Beverage Solutions<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Download White Paper<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\" data-action=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/track-and-trace-solutions-industrial-en.pdf\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69ed980d89daf\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1063\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69ed980d89daf {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69ed980d89daf > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69ed980d89daf {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69ed980d89daf > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69ed980d89daf > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"396\" height=\"528\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?w=396\" alt=\"\" class=\"wp-image-519 size-full\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?w=396&amp;resize=396&amp;quality=80&amp;strip=all 396w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?resize=225&amp;w=225&amp;quality=80&amp;strip=all 225w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?resize=338&amp;w=338&amp;quality=80&amp;strip=all 338w\" sizes=\"auto, (max-width: 396px) 100vw, 396px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> More Information <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Contact us with your questions<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69ed980d8a655\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1068\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69ed980d8a655 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69ed980d8a655 > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69ed980d8a655 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69ed980d8a655 > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69ed980d8a655 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Contact Sales <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Call us now:<\/strong> <strong><strong><a href=\"tel:+49 6251 97517 0\">+49 6251 97517 0<\/a><\/strong><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.laetus.com\/en\/about-us\/sales-contacts\/\">Find your local contact<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Demo Request <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">Request a demo by our experts<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69ed980d8acea\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1068\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69ed980d8acea {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69ed980d8acea > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69ed980d8acea {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69ed980d8acea > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69ed980d8acea > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69ed980d8adc2 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69ed980d8adc2 > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69ed980d8adc2 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69ed980d8adc2 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69ed980d8adc2 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69ed980d8b326\"> \n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-cerulean-red-color has-css-opacity has-cerulean-red-background-color has-background is-style-wide\"\/>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69ed980d8b326 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69ed980d8b326 > .wp-block-group {\n\t\t\tpadding-top: 1%;padding-right: 0px;padding-bottom: 1em;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69ed980d8b326 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69ed980d8b326 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69ed980d8b326 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Blog<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-219 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-blog topics-case-studies topics-consumer-engagement topics-counterfeit topics-serialization industry-category-food\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/en\/knowledge-base\/blog\/with-laetus-danone-began-their-consumer-engagement-journey\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"With Laetus, Danone Began their Consumer Engagement Journey\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/en\/knowledge-base\/blog\/with-laetus-danone-began-their-consumer-engagement-journey\/\" target=\"_self\" >With Laetus, Danone Began their Consumer Engagement Journey<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Product<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-163 products type-products status-publish has-post-thumbnail hentry product-category-track-and-trace\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/en\/products\/software\/track-and-trace\/laetus-up\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/products\/laetus-up\/laetusup-feature-image-550x359-1.gif?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Laetus UP\" style=\"object-fit:cover;\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/en\/products\/software\/track-and-trace\/laetus-up\/\" target=\"_blank\" >Laetus UP<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">White Paper<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-101 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-white-paper topics-counterfeit topics-serialization topics-supply-chain industry-category-beverages industry-category-food industry-category-pharma\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/en\/knowledge-base\/white-paper\/are-you-actually-prepared\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Are You Really Prepared?\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/en\/knowledge-base\/white-paper\/are-you-actually-prepared\/\" target=\"_blank\" >Are You Really Prepared?<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Beverage Industry The rise of counterfeit spirits It is estimated that the rapidly growing global beverage market will be worth almost $1.7 billion by 2028. However, the increasing trend seen in counterfeit drinks \u2013 which now account for approximately 25&nbsp;% of alcohol consumption worldwide \u2013 has had a significant economic impact on lost revenue and<a class=\"moretag\" href=\"https:\/\/www.laetus.com\/en\/industries\/beverages\/\">Read More<\/a><\/p>\n","protected":false},"author":8,"featured_media":612,"parent":0,"menu_order":0,"template":"","meta":[],"class_list":["post-394","industries","type-industries","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Traceability Solutions for the Spirits Industry | Laetus<\/title>\n<meta name=\"description\" content=\"End-to-end traceability of alcoholic beverages to eliminate counterfeit spirits and provide a transparent supply chain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laetus.com\/en\/industries\/beverages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traceability Solutions for the Spirits Industry | Laetus\" \/>\n<meta property=\"og:description\" content=\"End-to-end traceability of alcoholic beverages to eliminate counterfeit spirits and provide a transparent supply chain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.laetus.com\/en\/industries\/beverages\/\" \/>\n<meta property=\"og:site_name\" content=\"Laetus\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T06:26:52+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/beverage\/beverages-industry-main-page.jpg?w=550&h=359&quality=80\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.laetus.com\/en\/industries\/beverages\/\",\"url\":\"https:\/\/www.laetus.com\/en\/industries\/beverages\/\",\"name\":\"Traceability Solutions for the Spirits Industry | Laetus\",\"isPartOf\":{\"@id\":\"https:\/\/www.laetus.com\/en\/#website\"},\"datePublished\":\"2022-03-01T19:28:27+00:00\",\"dateModified\":\"2026-04-22T06:26:52+00:00\",\"description\":\"End-to-end traceability of alcoholic beverages to eliminate counterfeit spirits and provide a transparent supply chain.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.laetus.com\/en\/industries\/beverages\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.laetus.com\/en\/industries\/beverages\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.laetus.com\/en\/industries\/beverages\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.laetus.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industries\",\"item\":\"https:\/\/www.laetus.com\/en\/industries\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Traceability Solutions for the Spirits Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.laetus.com\/en\/#website\",\"url\":\"https:\/\/www.laetus.com\/en\/\",\"name\":\"Laetus\",\"description\":\"Laetus Track &amp; 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