{"id":101,"date":"2022-02-18T09:12:19","date_gmt":"2022-02-18T09:12:19","guid":{"rendered":"https:\/\/www.laetus.com\/en\/?post_type=knowledge-base&#038;p=101"},"modified":"2025-03-20T08:48:56","modified_gmt":"2025-03-20T08:48:56","slug":"are-you-actually-prepared","status":"publish","type":"knowledge-base","link":"https:\/\/www.laetus.com\/en\/knowledge-base\/white-paper\/are-you-actually-prepared\/","title":{"rendered":"Are You Really Prepared?"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"390\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/are-you-prepared-wp.jpg?w=1024\" alt=\"\" class=\"wp-image-2172\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/are-you-prepared-wp.jpg?w=1440&amp;resize=1440&amp;quality=80&amp;strip=all 1440w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/are-you-prepared-wp.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/are-you-prepared-wp.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/are-you-prepared-wp.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/are-you-prepared-wp.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/are-you-prepared-wp.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/are-you-prepared-wp.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/are-you-prepared-wp.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69e3673d3c3e2\"> \n<div class=\"wp-block-group alignfull has-cerulean-red-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-theme-white-color has-text-color has-h-3-font-size\">Are You Really Prepared?<\/h1>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69e3673d3c3e2 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69e3673d3c3e2 > .wp-block-group {\n\t\t\tpadding-top: 10px;padding-right: 0px;padding-bottom: 10px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69e3673d3c3e2 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69e3673d3c3e2 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69e3673d3c3e2 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h6 class=\"wp-block-heading has-cerulean-red-color has-text-color\" id=\"from-image-loss-through-to-threatened-existence\" style=\"font-style:normal;font-weight:500\"><strong>From image loss to threatened existence<\/strong><\/h6>\n\n\n\n<p>Scandals continue to shake entire industrial sectors across the globe. The triggers here are products with a blatant&nbsp;<strong>lack of quality<\/strong>. The scope ranges from hip implants with a lack of stability and breast implants from low-quality industrial silicone to undeclared horse meat in frozen lasagne through to&nbsp;<strong>melamine-contaminated milk powder<\/strong>&nbsp;for infants.<\/p>\n\n\n\n<p>The consequences for consumers may be extremely severe, even life threatening. Even for manufacturers, such scandals harbour enormous risks, from&nbsp;<strong>image loss<\/strong>&nbsp;through to&nbsp;<strong>one\u2019s existence being threatened<\/strong>. Consumer trust dwindles and this is not only for the manufacturer who was the subject of the scandal. An air of general suspicion is cast over an entire sector. Negative effects which may certainly be long term, in particular in such sensitive areas as&nbsp;<strong>baby and infant food<\/strong>, food produce for specific diets of other groups of people, for example, seniors and dietary supplements.<\/p>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69e3673d3c72e\"> \n<div class=\"wp-block-group has-light-gray-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h6 class=\"wp-block-heading has-cerulean-red-color has-text-color\"><strong>Download our free white paper \u201cAre you actually prepared?&#8221; for insights on:<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how to ensure product transparency and traceability through serialization<\/li>\n\n\n\n<li>how food and dietary supplements offer great potential for counterfeiters<\/li>\n\n\n\n<li>minimize the risk of counterfeiting by labeling<\/li>\n\n\n\n<li>customer loyalty is increased with extensive security features<\/li>\n<\/ul>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69e3673d3c72e {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69e3673d3c72e > .wp-block-group {\n\t\t\tpadding-top: 15px;padding-right: 15px;padding-bottom: 15px;padding-left: 15px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69e3673d3c72e {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69e3673d3c72e > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69e3673d3c72e > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"371\" height=\"525\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/are-you-prepared-thumbnail-en-1.jpg?w=371\" alt=\"\" class=\"wp-image-1085\" style=\"width:186px;height:263px\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/are-you-prepared-thumbnail-en-1.jpg?w=371&amp;resize=371&amp;quality=80&amp;strip=all 371w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/are-you-prepared-thumbnail-en-1.jpg?resize=212&amp;w=212&amp;quality=80&amp;strip=all 212w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/are-you-prepared-thumbnail-en-1.jpg?resize=318&amp;w=318&amp;quality=80&amp;strip=all 318w\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"download-whitepaper\" style=\"font-style:normal;font-weight:500\">Download White Paper <\/h3>\n\n\n\n<p>Please give us further information so that we can offer you our guide for download.<\/p>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69e3673d3cd87\"> \n<div class=\"wp-block-group custom-border is-layout-flow wp-block-group-is-layout-flow\">\n<script src=\"\/\/166-CDI-465.mktoweb.com\/js\/forms2\/js\/forms2.min.js\"><\/script> \n\n<form id=\"mktoForm_1063\"><\/form> \n\n<script>MktoForms2.loadForm('\/\/166-CDI-465.mktoweb.com', '166-CDI-465', 1063, function(form) {\n\n\/\/Add an onSuccess handler\n\nform.onSuccess(function(values, followUpUrl) {\n\n\/\/oCPC Conversion code\nwindow._agl && window._agl.push(['track', ['success', {t: 3}]])\n\/\/ Take the lead to a different page on successful submit, ignoring the form's configured followUpUrl\n\nlocation.href = \"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/are-you-really-prepared-en.pdf\";\n\n\/\/ Return false to prevent the submission handler continuing with its own processing\nreturn false;\n});\n});\n<\/script>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69e3673d3cd87 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69e3673d3cd87 > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69e3673d3cd87 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69e3673d3cd87 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69e3673d3cd87 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scandals continue to shake entire industrial sectors across the globe. The triggers here are products with a blatant lack of quality. The scope ranges from&#8230;<\/p>\n","protected":false},"author":8,"featured_media":422,"parent":0,"menu_order":0,"template":"","meta":[],"content-type":[1673],"topics":[1676,1674,1679],"industry-category":[1684,1683,1682],"class_list":["post-101","knowledge-base","type-knowledge-base","status-publish","has-post-thumbnail","hentry","content-type-white-paper","topics-counterfeit","topics-serialization","topics-supply-chain","industry-category-beverages","industry-category-food","industry-category-pharma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Really Prepared? - Laetus<\/title>\n<meta name=\"description\" content=\"Laetus Track &amp; Trace and Vision Inspection solutions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laetus.com\/en\/knowledge-base\/white-paper\/are-you-actually-prepared\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Really Prepared? 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