{"id":102,"date":"2022-02-18T09:17:10","date_gmt":"2022-02-18T09:17:10","guid":{"rendered":"https:\/\/www.laetus.com\/en\/?post_type=knowledge-base&#038;p=102"},"modified":"2026-05-04T12:46:33","modified_gmt":"2026-05-04T12:46:33","slug":"strengthening-brand-loyalty","status":"publish","type":"knowledge-base","link":"https:\/\/www.laetus.com\/en\/knowledge-base\/white-paper\/strengthening-brand-loyalty\/","title":{"rendered":"Strengthening Brand Loyalty"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"390\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?w=1024\" alt=\"\" class=\"wp-image-2170\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?w=1440&amp;resize=1440&amp;quality=80&amp;strip=all 1440w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-6a0c09c46c7e2\"> \n<div class=\"wp-block-group alignfull has-cerulean-red-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-theme-white-color has-text-color has-h-3-font-size\">Strengthening Brand Loyalty<\/h1>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-6a0c09c46c7e2 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-6a0c09c46c7e2 > .wp-block-group {\n\t\t\tpadding-top: 10px;padding-right: 0px;padding-bottom: 10px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-6a0c09c46c7e2 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-6a0c09c46c7e2 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-6a0c09c46c7e2 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h6 class=\"wp-block-heading has-cerulean-red-color has-text-color has-h-5-font-size\" id=\"report-engaging-consumers-with-product-packaging-to-strengthen-brand-loyalty-in-the-food-industry\" style=\"font-style:normal;font-weight:500\"><strong>Engaging Consumers with Product Packaging to Strengthen Brand Loyalty in the Food Industry<\/strong><\/h6>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>74% of consumers said they would switch from the brand they usually buy to a comparable brand that provides more in-depth product information.<\/p>\n<\/blockquote>\n\n\n\n<p>Are you driving your customers to make good decisions?<\/p>\n\n\n\n<p>With the world increasingly revolving around digital, companies are integrating the concept of consumer engagement into their digital transformation plans.<\/p>\n\n\n\n<h6 class=\"wp-block-heading has-cerulean-red-color has-text-color\"><strong>The results:<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher brand value &amp; customer confidence that transform customer lifetime value<\/li>\n\n\n\n<li>Increase in share of wallet of 55%<\/li>\n\n\n\n<li>Engaged consumers become promoters of the brand, resulting in new business opportunities.<\/li>\n<\/ul>\n\n\n\n<p>In this report, we expanded upon the above with details and facts.<br><\/p>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-6a0c09c46cd27\"> \n<div class=\"wp-block-group has-light-gray-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h6 class=\"wp-block-heading has-cerulean-red-color has-text-color\">Download the report and read about:<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Baby food industry overview<\/li>\n\n\n\n<li>Building brand equity and trust by engaging with consumers<\/li>\n\n\n\n<li>4Es Consumer Engagement Framework: Enable, Educate, Evolve, Empower<\/li>\n\n\n\n<li>The application of serialization on product packages<\/li>\n<\/ul>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-6a0c09c46cd27 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-6a0c09c46cd27 > .wp-block-group {\n\t\t\tpadding-top: 15px;padding-right: 15px;padding-bottom: 15px;padding-left: 15px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-6a0c09c46cd27 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-6a0c09c46cd27 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-6a0c09c46cd27 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<p>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"780\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?w=1024\" alt=\"\" class=\"wp-image-851\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?w=1536&amp;resize=1536&amp;quality=80&amp;strip=all 1536w, 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https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50px\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"371\" height=\"525\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/strengthen-brand-loyalty-thumbnail-en-1.jpg?w=371\" alt=\"\" class=\"wp-image-1093\" style=\"width:186px;height:263px\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/strengthen-brand-loyalty-thumbnail-en-1.jpg?w=371&amp;resize=371&amp;quality=80&amp;strip=all 371w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/strengthen-brand-loyalty-thumbnail-en-1.jpg?resize=212&amp;w=212&amp;quality=80&amp;strip=all 212w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/strengthen-brand-loyalty-thumbnail-en-1.jpg?resize=318&amp;w=318&amp;quality=80&amp;strip=all 318w\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-h-4-font-size\" id=\"download-the-report-and-enjoy-the-read\" style=\"font-style:normal;font-weight:500\">Download the report and enjoy the read!<\/h2>\n\n\n\n<p>We are really interested in getting to know you better. Let us connect and work together along your consumer engagement journey.<\/p>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-6a0c09c46e149\"> \n<div class=\"wp-block-group custom-border is-layout-flow wp-block-group-is-layout-flow\">\n<script src=\"\/\/166-CDI-465.mktoweb.com\/js\/forms2\/js\/forms2.min.js\"><\/script> \n<form id=\"mktoForm_1063\"><\/form>\n<script>\nMktoForms2.loadForm('\/\/166-CDI-465.mktoweb.com', '166-CDI-465', 1063, function(form) {\n\n\/\/Add an onSuccess handler\n\nform.onSuccess(function(values, followUpUrl) {\n\n\/\/oCPC Conversion code\nwindow._agl && window._agl.push(['track', ['success', {t: 3}]])\n\/\/ Take the lead to a different page on successful submit, ignoring the form's configured followUpUrl\n\nlocation.href = \"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/strengthen-brand-loyalty-en.pdf\";\n\n\/\/ Return false to prevent the submission handler continuing with its own processing\nreturn false;\n});\n});\n<\/script>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-6a0c09c46e149 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-6a0c09c46e149 > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-6a0c09c46e149 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-6a0c09c46e149 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-6a0c09c46e149 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the world increasingly revolving around digital, companies are integrating the concept of consumer engagement into their digital transformation plans&#8230;<\/p>\n","protected":false},"author":8,"featured_media":436,"parent":0,"menu_order":0,"template":"","meta":[],"content-type":[1673],"topics":[1675,1681,1677],"industry-category":[1684,1683],"class_list":["post-102","knowledge-base","type-knowledge-base","status-publish","has-post-thumbnail","hentry","content-type-white-paper","topics-brand-protection","topics-consumer-engagement","topics-traceability","industry-category-beverages","industry-category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strengthening Brand Loyalty - Laetus<\/title>\n<meta name=\"description\" content=\"Laetus Track &amp; 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