{"id":94,"date":"2022-03-18T07:24:00","date_gmt":"2022-03-18T07:24:00","guid":{"rendered":"https:\/\/www.laetus.com\/en\/?post_type=knowledge-base&#038;p=94"},"modified":"2025-03-20T07:43:56","modified_gmt":"2025-03-20T07:43:56","slug":"effects-of-counterfeit-lubricants","status":"publish","type":"knowledge-base","link":"https:\/\/www.laetus.com\/en\/knowledge-base\/blog\/effects-of-counterfeit-lubricants\/","title":{"rendered":"Protecting your Lubricant Brand from Counterfeits"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"390\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/effects-of-counterfeit-lubricants-banner-1440x390-en.jpg?w=1024\" alt=\"Protecting your Lubricant Brand from Counterfeits\" class=\"wp-image-668\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/effects-of-counterfeit-lubricants-banner-1440x390-en.jpg?w=1440&amp;resize=1440&amp;quality=80&amp;strip=all 1440w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/effects-of-counterfeit-lubricants-banner-1440x390-en.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/effects-of-counterfeit-lubricants-banner-1440x390-en.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/effects-of-counterfeit-lubricants-banner-1440x390-en.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/effects-of-counterfeit-lubricants-banner-1440x390-en.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/effects-of-counterfeit-lubricants-banner-1440x390-en.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/effects-of-counterfeit-lubricants-banner-1440x390-en.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/effects-of-counterfeit-lubricants-banner-1440x390-en.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69dcc65323f14\"> \n<div class=\"wp-block-group alignfull has-cerulean-red-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-theme-white-color has-text-color has-h-3-font-size\">Protecting your Lubricant Brand from Counterfeits<\/h1>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69dcc65323f14 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc65323f14 > .wp-block-group {\n\t\t\tpadding-top: 10px;padding-right: 0px;padding-bottom: 10px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69dcc65323f14 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69dcc65323f14 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc65323f14 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h6 class=\"wp-block-heading has-cerulean-red-color has-text-color\">The Challenges for Automotive Chemical Manufacturers<\/h6>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Fake products destroy copyright and innovation owned by brand owners. Many companies have implemented serialization and aggregation solutions as a remedy. This anti-counterfeiting challenge is especially relevant for automotive chemicals. Counterfeit car engine oil can be found in original bottles that are refilled with fake oil, or in copycat bottles. Affluent Brands like Castrol, Gulf, Servo, Veedol, Elf and Hero all have&nbsp;<a href=\"https:\/\/kalingatv.com\/state\/fake-lubricant-manufacturing-unit-busted-in-balasore-two-held\/\" target=\"_blank\" rel=\"noreferrer noopener\">evidence<\/a>&nbsp;of being duplicated by illegal manufacturers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/counterfeit-lubricant-oil-blog-en.jpg?w=750\" alt=\"\" class=\"wp-image-769\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/counterfeit-lubricant-oil-blog-en.jpg?w=750&amp;resize=750&amp;quality=80&amp;strip=all 750w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/counterfeit-lubricant-oil-blog-en.jpg?resize=150&amp;w=150&amp;quality=80&amp;strip=all 150w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/counterfeit-lubricant-oil-blog-en.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/counterfeit-lubricant-oil-blog-en.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/counterfeit-lubricant-oil-blog-en.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h6 class=\"wp-block-heading has-cerulean-red-color has-text-color\">Brand Owners Protect their Reputation<\/h6>\n\n\n\n<p>Counterfeit engine oil contains color, additives, and low quality processing oil that damages the engine. Catastrophic side effects such as explosions, overheating, and fires have occurred due to malfunctioning of engines. Caltex and Shell already implemented anti-counterfeit features for their lubricant products in Asia to&nbsp;prove authenticity to their customers.&nbsp;Oil companies are not the only affected players, car manufacturers are the first to be investigated after these types of accidents.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/QR-code-on-lubricant-bottles-blog-en.jpg?w=750\" alt=\"\" class=\"wp-image-771\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/QR-code-on-lubricant-bottles-blog-en.jpg?w=750&amp;resize=750&amp;quality=80&amp;strip=all 750w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/QR-code-on-lubricant-bottles-blog-en.jpg?resize=150&amp;w=150&amp;quality=80&amp;strip=all 150w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/QR-code-on-lubricant-bottles-blog-en.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/QR-code-on-lubricant-bottles-blog-en.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/QR-code-on-lubricant-bottles-blog-en.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Daimler, the group that owns Mercedes-Benz, is closely involved in the battle against counterfeit automotive products. In 2017, Daimler&nbsp;<a href=\"https:\/\/finance.yahoo.com\/news\/daimler-sues-amazon-over-fake-141059153.html\" target=\"_blank\" rel=\"noreferrer noopener\">filed<\/a>&nbsp;a lawsuit against Amazon for infringement activities. In 2019, the company&nbsp;<a href=\"https:\/\/www.automotiveworld.com\/news-releases\/zero-tolerance-for-counterfeiters-daimler-combats-trade-in-counterfeit-spare-parts\/\" target=\"_blank\" rel=\"noreferrer noopener\">initiated<\/a>&nbsp;or accompanied more than 520 cases with the legal authorities.<\/p>\n\n\n\n<p>Fake parts and engine oil lead to mistrust of manufacturers and damages their reputation. With the above combating experiences,&nbsp;automotive leaders such as&nbsp;Daimler urge their suppliers to implement brand protection mechanisms&nbsp;to prove the authenticity of the parts and chemicals they use.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h6 class=\"wp-block-heading has-cerulean-red-color has-text-color\">Brand Protection Technology<\/h6>\n\n\n\n<p>Having a brand protection solution means having a <strong>unique code on every individual item<\/strong> of your product, i.e. generating a unique identification as a finger print for each bottle of motor oil. This unique identifier contains 2 elements: a GTIN (contains GLN) following GS1 standard, and a unique serial code. The most commonly used format of the unique identifier in the market is the<strong> QR code<\/strong>. The technology to generate and print this unique code is <strong>serialization<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1302\" height=\"582\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/workflow-from-oil-to-consumer-blog-en.jpg?w=1024\" alt=\"\" class=\"wp-image-773\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/workflow-from-oil-to-consumer-blog-en.jpg?w=1302&amp;resize=1302&amp;quality=80&amp;strip=all 1302w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/workflow-from-oil-to-consumer-blog-en.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/workflow-from-oil-to-consumer-blog-en.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/workflow-from-oil-to-consumer-blog-en.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/workflow-from-oil-to-consumer-blog-en.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/workflow-from-oil-to-consumer-blog-en.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/workflow-from-oil-to-consumer-blog-en.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/workflow-from-oil-to-consumer-blog-en.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1302px) 100vw, 1302px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>After the bottles are packed in carton boxes, a label will be automatically printed and put on the boxes with an aggregated code. This code contains all the information of the unique identifiers on the bottle level, which are packed inside the carton. Same process applies from cartons to cases, and from cases to pallets. Aggregated codes are also QR codes, with a different level of information. The technology that ensures the connection between serial codes and aggregated codes is <strong>aggregation<\/strong>. &nbsp;<\/p>\n\n\n\n<p>Once a pallet is fully prepared and the pallet label is printed, the system sends an automatic information to ERP and to the authorities\u2019 system that this pallet can be ready for shipment. Operators will only scan the QR code on this pallet, the highest-level of aggregated code. From this code, the operator will know directly the cases, the cartons, and the bottles contained within this pallet. To continue the workflow, each distribution center will have access to certain aggregation levels according to their responsibilities in the supply chain, until it reaches the dealer or the end consumer of the motor oil.<\/p>\n\n\n\n<p><strong>The dealer can scan each individual bottle with a dedicated mobile app<\/strong> to read production, logistics and technical details of a specific bottle. While <strong>consumers can scan the bottle<\/strong>&nbsp;they bought with an app&nbsp;to verify this unique code is stored in the brand owners\u2019 database and <strong>confirms its authenticity<\/strong>. &nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Josselyn Duvivier, project manager of the global track and trace project for an automotive chemical leading producer, highlighted, \u201cBy implementing this serialization and aggregation technology, our customer achieved end-to-end traceability and authenticity, from the production and packaging line, until the consumers.<\/em>\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Laetus has been a specialist in brand protection solutions for more than 45 years. We have helped&nbsp; industry leaders worldwide to ensure their products\u2019 safety and traceability. With our unique modular solutions, our systems can be easily adapted to the specific requirements of your production environment. We are your business partner with a shared vision of tracking and tracing your product to the end consumer. We offer serialization and aggregation solutions for your manufacturing plants that prove the authenticity of your product and protect your brand value.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69dcc65326367\"> \n<div class=\"wp-block-group custom-border is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1067\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69dcc65326367 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc65326367 > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69dcc65326367 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69dcc65326367 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69dcc65326367 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fake products destroy copyright and innovation owned by brand owners. Many companies have implemented serialization and aggregation solutions as a remedy. This anti-counterfeiting challenge is especially relevant for automotive chemicals&#8230;.<\/p>\n","protected":false},"author":8,"featured_media":382,"parent":0,"menu_order":0,"template":"","meta":[],"content-type":[1672],"topics":[1675,1676,1679],"industry-category":[1685],"class_list":["post-94","knowledge-base","type-knowledge-base","status-publish","has-post-thumbnail","hentry","content-type-blog","topics-brand-protection","topics-counterfeit","topics-supply-chain","industry-category-lubricants"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Protecting your Lubricant Brand from Counterfeits - Laetus<\/title>\n<meta name=\"description\" content=\"Laetus Track &amp; Trace and Vision Inspection solutions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laetus.com\/en\/knowledge-base\/blog\/effects-of-counterfeit-lubricants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protecting your Lubricant Brand from Counterfeits - Laetus\" \/>\n<meta property=\"og:description\" content=\"Laetus Track &amp; 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