{"id":1958,"date":"2023-03-06T14:25:27","date_gmt":"2023-03-06T14:25:27","guid":{"rendered":"https:\/\/www.laetus.com\/fr\/?post_type=industries&#038;p=1958"},"modified":"2026-05-04T13:06:13","modified_gmt":"2026-05-04T13:06:13","slug":"cosmetics","status":"publish","type":"industries","link":"https:\/\/www.laetus.com\/fr\/industries\/cosmetics\/","title":{"rendered":"cosmetics"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"471\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?w=1024\" alt=\"\" class=\"wp-image-2146\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?w=1440&amp;resize=1440&amp;quality=80&amp;strip=all 1440w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-header_1440x471.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69f9bd59071c6\"> \n<div class=\"wp-block-group alignfull has-cerulean-red-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-theme-white-color has-text-color\" id=\"pharmaceutical-industry\">Industrie cosmetique<\/h2>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69f9bd59071c6 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69f9bd59071c6 > .wp-block-group {\n\t\t\tpadding-top: 10px;padding-right: 0px;padding-bottom: 10px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69f9bd59071c6 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69f9bd59071c6 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69f9bd59071c6 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\">Les d\u00e9fis actuels des cosm\u00e9tiques<\/mark><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\"> <\/mark><br>Des millions de personnes dans le monde utilisent des cosm\u00e9tiques, qu&#8217;il s&#8217;agisse de savons, de lotions, de dentifrices ou de parfums haut de gamme, par n\u00e9cessit\u00e9 de soins personnels ou tout simplement pour se faire plaisir. L&#8217;industrie des cosm\u00e9tiques conna\u00eet une croissance de 5,3 % par an, et cette augmentation de la demande a entra\u00een\u00e9 une concurrence mondiale croissante. Parall\u00e8lement, le secteur est en pleine mutation &#8211; les ventes se font en ligne, les produits de contrefa\u00e7on envahissent le march\u00e9 et les consommateurs sont de plus en plus conscients des probl\u00e8mes de sant\u00e9 et de s\u00e9curit\u00e9 li\u00e9s \u00e0 l\u2019utilisation de ces produits. Les marques doivent donc concentrer leurs efforts sur l&#8217;orientation client, la transparence et le contr\u00f4le de la qualit\u00e9 si elles veulent rester comp\u00e9titives.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\">Rationaliser les cha\u00eenes d&#8217;approvisionnement<\/mark><\/strong><br>Une transformation num\u00e9rique importante dans le monde de la beaut\u00e9 signifie que les clients peuvent d\u00e9sormais commander de nombreux produits de beaut\u00e9 en ligne. Cependant, le commerce \u00e9lectronique offre \u00e9galement une voie d&#8217;acc\u00e8s simple au march\u00e9 pour des produits de contrefa\u00e7on potentiellement dangereux, et permet \u00e0 des tiers opportunistes de d\u00e9tourner plus facilement des produits par des canaux de distribution non autoris\u00e9s. C&#8217;est pourquoi les marques de produits de beaut\u00e9 travaillent d&#8217;arrache-pied pour \u00e9tablir des cha\u00eenes d&#8217;approvisionnement fiables, r\u00e9silientes et transparentes et pour s&#8217;attaquer aux produits d&#8217;imitation qui mettent leur r\u00e9putation &#8211; et la sant\u00e9 des consommateurs &#8211; en danger. Les solutions de suivi et de tra\u00e7abilit\u00e9, telles que les codes QR sur les emballages, offrent aux fabricants de cosm\u00e9tiques un tra\u00e7age de chaque \u00e9tape du parcours de leurs produits. Cette technologie peut les aider \u00e0 g\u00e9rer la qualit\u00e9 des produits et des emballages en identifiant et en isolant tout d\u00e9faut jusqu&#8217;\u00e0 l&#8217;unit\u00e9 de vente individuelle. En cela, les outils de s\u00e9rialisation et d&#8217;agr\u00e9gation sont essentiels pour aider \u00e0 rationaliser le traitement des commandes, l&#8217;exp\u00e9dition, les retours ou les rappels. Enfin, les technologies de suivi et de tra\u00e7abilit\u00e9 permettent aux fabricants d&#8217;\u00e9valuer les r\u00e9sultats des campagnes de marketing et d&#8217;adapter les efforts promotionnels aux acheteurs potentiels.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>De la conformit\u00e9 Emballage \u00e0 l&#8217;engagement client et \u00e0 la compl\u00e8te tra\u00e7abilit\u00e9<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1458\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-fr.jpg?w=1024\" alt=\"\" class=\"wp-image-2163\" style=\"width:1101px;height:573px\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-fr.jpg?w=2800&amp;resize=2800&amp;quality=80&amp;strip=all 2800w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-fr.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-fr.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-fr.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-fr.jpg?resize=1536&amp;w=1536&amp;quality=80&amp;strip=all 1536w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-fr.jpg?resize=2048&amp;w=2048&amp;quality=80&amp;strip=all 2048w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-fr.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-fr.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-fr.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics-graphic-fr.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\">La tra\u00e7abilit\u00e9 en action<\/mark><\/strong><br>La tra\u00e7abilit\u00e9 des produits &#8211; des mati\u00e8res premi\u00e8res au point de vente &#8211; profite \u00e9galement aux clients en am\u00e9liorant la transparence. La compr\u00e9hension par le public des probl\u00e8mes li\u00e9s \u00e0 la production de cosm\u00e9tiques a augment\u00e9 ces derni\u00e8res ann\u00e9es en raison de l&#8217;exposition m\u00e9diatique de pratiques non \u00e9thiques, d&#8217;\u00e9tiquettes d&#8217;ingr\u00e9dients vagues et de greenwashing. Les consommateurs exercent donc une pression croissante sur leurs marques de produits de beaut\u00e9 pr\u00e9f\u00e9r\u00e9es pour qu&#8217;elles soient plus honn\u00eates, \u00e9thiques et durables. En r\u00e9ponse, les soci\u00e9t\u00e9s de cosm\u00e9tiques font des efforts conscients et continus pour produire des produits de haute qualit\u00e9 \u00e0 des prix abordables, et pour fournir des informations compl\u00e8tes sur les processus et les ingr\u00e9dients. Les codes de suivi et de tra\u00e7abilit\u00e9 &#8211; avec leurs caract\u00e8res num\u00e9riques ou alphanum\u00e9riques uniques &#8211; peuvent \u00eatre facilement scann\u00e9s par les clients, ce qui leur donne confiance dans l&#8217;authenticit\u00e9, la s\u00e9curit\u00e9 et la qualit\u00e9 des cosm\u00e9tiques achet\u00e9s. Cela personnalise l&#8217;exp\u00e9rience du client et, \u00e0 son tour, peut am\u00e9liorer les relations entre le client et la marque.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cerulean-red-color\">Entrez dans le monde de la s\u00e9rialisation<\/mark><\/strong><br>Depuis de nombreuses ann\u00e9es, les syst\u00e8mes d&#8217;inspection de la qualit\u00e9 et de vision Laetus aident les entreprises de plusieurs secteurs \u00e0 toujours atteindre le niveau parfait de tra\u00e7abilit\u00e9, y compris les grandes marques du secteur de la beaut\u00e9. Nos technologies de suivi et de tra\u00e7abilit\u00e9 ont contribu\u00e9 de mani\u00e8re significative \u00e0 la protection des fabricants en offrant une visibilit\u00e9 de la cha\u00eene d&#8217;approvisionnement et en pr\u00e9venant les rappels. L&#8217;application de cette strat\u00e9gie et des fonctionnalit\u00e9s respectives \u00e0 l&#8217;industrie cosm\u00e9tique a le potentiel de renforcer la confiance des clients dans les produits de beaut\u00e9, de pr\u00e9server la r\u00e9putation des entreprises sur un march\u00e9 hautement concurrentiel tout en offrant une opportunit\u00e9 unique de connexion et de personnalisation de l\u2019exp\u00e9rience de chaque utilisateur.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69f9bd5909bad\"> \n<div class=\"wp-block-group custom-border is-layout-flow wp-block-group-is-layout-flow\">\n<p id=\"contact-us-for-more-information\" style=\"font-size:26px\"><strong>Contactez-nous pour plus d&#8217;informations:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-tabs lt-blocks-tabs\"><ul class=\"lt-blocks-tabs-menus\"><li><button class=\"lt-blocks-is-active\">Livre blanc<\/button><\/li><li><button class=\"\">Plus d\u2019informations<\/button><\/li><li><button class=\"\">Contacter le service commercial<\/button><\/li><li><button class=\"\">Demande de d\u00e9mo<\/button><\/li><\/ul><div class=\"lt-blocks-tabs-wrap lt-blocks-tab-not-changed\">\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Livre blanc <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 35%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-p-big-font-size\"><strong>Pour plus d\u2019informations sur solutions cosmetiques<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">T\u00e9l\u00e9chargez la livre blanc<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\" data-action=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/track-and-trace-solutions-cosmetics-en.pdf\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69f9bd5908948\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1078\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69f9bd5908948 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69f9bd5908948 > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69f9bd5908948 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69f9bd5908948 > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69f9bd5908948 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"371\" height=\"525\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/brochurepreview_master_371x525.jpg?w=371\" alt=\"\" class=\"wp-image-2152 size-full\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/brochurepreview_master_371x525.jpg?w=371&amp;resize=371&amp;quality=80&amp;strip=all 371w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/brochurepreview_master_371x525.jpg?resize=212&amp;w=212&amp;quality=80&amp;strip=all 212w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/brochurepreview_master_371x525.jpg?resize=318&amp;w=318&amp;quality=80&amp;strip=all 318w\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Plus d\u2019informations <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">N\u2019h\u00e9sitez pas \u00e0 nous contacter si vous avez des questions<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69f9bd59092e4\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1081\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69f9bd59092e4 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69f9bd59092e4 > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69f9bd59092e4 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69f9bd59092e4 > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69f9bd59092e4 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Contacter le service commercial <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Call us now:<\/strong> <strong><strong><a href=\"tel:+49 6251 97517 0\">+49 6251 97517 0<\/a><\/strong><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.laetus.com\/fr\/about-us\/sales-contacts\/\">Trouvez votre repr\u00e9sentant local<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Demande de d\u00e9mo <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">demandez une d\u00e9mo par notre expert<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Contact Laetus Team:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69f9bd5909aa2\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1081\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69f9bd5909aa2 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69f9bd5909aa2 > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69f9bd5909aa2 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69f9bd5909aa2 > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69f9bd5909aa2 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69f9bd5909bad {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69f9bd5909bad > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69f9bd5909bad {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69f9bd5909bad > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69f9bd5909bad > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69f9bd590a327\"> \n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-cerulean-red-color has-css-opacity has-cerulean-red-background-color has-background is-style-wide\"\/>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69f9bd590a327 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69f9bd590a327 > .wp-block-group {\n\t\t\tpadding-top: 20px;padding-right: 0px;padding-bottom: 20px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69f9bd590a327 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69f9bd590a327 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69f9bd590a327 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Blog<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-219 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-blog topics-counterfeit topics-consumer-engagement topics-case-studies topics-serialization industry-category-food\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/fr\/knowledge-base\/blog\/with-laetus-danone-began-their-consumer-engagement-journey\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Danone lance son processus de fid\u00e9lisation de la client\u00e8le avec Laetus\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/fr\/knowledge-base\/blog\/with-laetus-danone-began-their-consumer-engagement-journey\/\" target=\"_blank\" >Danone lance son processus de fid\u00e9lisation de la client\u00e8le avec Laetus<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Produit<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-163 products type-products status-publish has-post-thumbnail hentry product-category-track-and-trace\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/fr\/products\/software\/track-and-trace\/laetus-up\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/products\/laetus-up\/laetusup-feature-image-550x359-1.gif?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Laetus UP\" style=\"object-fit:cover;\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/fr\/products\/software\/track-and-trace\/laetus-up\/\" target=\"_blank\" >Laetus UP<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Livre blanc<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-101 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-white-paper topics-supply-chain topics-counterfeit topics-serialization industry-category-food industry-category-beverages industry-category-pharma\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/fr\/knowledge-base\/white-paper\/are-you-actually-prepared\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\u00cates-vous vraiment pr\u00eat?\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/fr\/knowledge-base\/white-paper\/are-you-actually-prepared\/\" target=\"_self\" >\u00cates-vous vraiment pr\u00eat?<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Industrie cosmetique Les d\u00e9fis actuels des cosm\u00e9tiques Des millions de personnes dans le monde utilisent des cosm\u00e9tiques, qu&#8217;il s&#8217;agisse de savons, de lotions, de dentifrices ou de parfums haut de gamme, par n\u00e9cessit\u00e9 de soins personnels ou tout simplement pour se faire plaisir. L&#8217;industrie des cosm\u00e9tiques conna\u00eet une croissance de 5,3 % par an, et<a class=\"moretag\" href=\"https:\/\/www.laetus.com\/fr\/industries\/cosmetics\/\">Lire la suite<\/a><\/p>\n","protected":false},"author":13,"featured_media":2144,"parent":0,"menu_order":0,"template":"","meta":[],"class_list":["post-1958","industries","type-industries","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>cosmetics - Laetus - France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laetus.com\/fr\/industries\/cosmetics\/\" \/>\n<meta property=\"og:locale\" content=\"fr-FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"cosmetics - Laetus - France\" \/>\n<meta property=\"og:description\" content=\"Industrie cosmetique Les d\u00e9fis actuels des cosm\u00e9tiques Des millions de personnes dans le monde utilisent des cosm\u00e9tiques, qu&#8217;il s&#8217;agisse de savons, de lotions, de dentifrices ou de parfums haut de gamme, par n\u00e9cessit\u00e9 de soins personnels ou tout simplement pour se faire plaisir. L&#8217;industrie des cosm\u00e9tiques conna\u00eet une croissance de 5,3 % par an, etLire la suite\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.laetus.com\/fr\/industries\/cosmetics\/\" \/>\n<meta property=\"og:site_name\" content=\"Laetus - France\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T13:06:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/cosmetics\/cosmetics_main-1.jpg?w=582&h=395&quality=80\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.laetus.com\/fr\/industries\/cosmetics\/\",\"url\":\"https:\/\/www.laetus.com\/fr\/industries\/cosmetics\/\",\"name\":\"cosmetics - Laetus - France\",\"isPartOf\":{\"@id\":\"https:\/\/www.laetus.com\/fr\/#website\"},\"datePublished\":\"2023-03-06T14:25:27+00:00\",\"dateModified\":\"2026-05-04T13:06:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.laetus.com\/fr\/industries\/cosmetics\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.laetus.com\/fr\/industries\/cosmetics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.laetus.com\/fr\/industries\/cosmetics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Industries\",\"item\":\"https:\/\/www.laetus.com\/fr\/industries\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"cosmetics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.laetus.com\/fr\/#website\",\"url\":\"https:\/\/www.laetus.com\/fr\/\",\"name\":\"Laetus\",\"description\":\"\",\"alternateName\":\"Laetus\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.laetus.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"cosmetics - Laetus - France","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.laetus.com\/fr\/industries\/cosmetics\/","og_locale":"fr-FR","og_type":"article","og_title":"cosmetics - Laetus - France","og_description":"Industrie cosmetique Les d\u00e9fis actuels des cosm\u00e9tiques Des millions de personnes dans le monde utilisent des cosm\u00e9tiques, qu&#8217;il s&#8217;agisse de savons, de lotions, de dentifrices ou de parfums haut de gamme, par n\u00e9cessit\u00e9 de soins personnels ou tout simplement pour se faire plaisir. 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