{"id":391,"date":"2022-03-01T19:12:28","date_gmt":"2022-03-01T19:12:28","guid":{"rendered":"https:\/\/www.laetus.com\/en\/?post_type=industry&#038;p=391"},"modified":"2026-05-04T13:06:19","modified_gmt":"2026-05-04T13:06:19","slug":"food","status":"publish","type":"industries","link":"https:\/\/www.laetus.com\/fr\/industries\/food\/","title":{"rendered":"Food"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"471\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?w=1024\" alt=\"\" class=\"wp-image-1575\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?w=1440&amp;resize=1440&amp;quality=80&amp;strip=all 1440w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/header_food_1440x471.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69fe9f94ccfa3\"> \n<div class=\"wp-block-group alignfull has-cerulean-red-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-theme-white-color has-text-color\" id=\"food-industry\">Industrie agroalimentaire<\/h2>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69fe9f94ccfa3 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69fe9f94ccfa3 > .wp-block-group {\n\t\t\tpadding-top: 10px;padding-right: 0px;padding-bottom: 10px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69fe9f94ccfa3 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69fe9f94ccfa3 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69fe9f94ccfa3 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-cerulean-red-color has-text-color has-link-color wp-elements-b3df0cafd00ffd3265f41951f66d3ca4\"><strong>Modifier les habitudes<\/strong><\/p>\n\n\n\n<p>L\u2019\u00e9volution rapide de l\u2019industrie alimentaire est un d\u00e9fi en soi. Mais en plus des pr\u00e9occupations quotidiennes li\u00e9es \u00e0 la s\u00e9curit\u00e9 alimentaire et \u00e0 la tra\u00e7abilit\u00e9 mondiale, la pand\u00e9mie de COVID-19 a radicalement chang\u00e9 le comportement des consommateurs \u00e0 bien des \u00e9gards. 75&nbsp;% d\u2019entre eux ont adopt\u00e9 de nouvelles habitudes d\u2019achat, 36&nbsp;% essaient diff\u00e9rentes marques, et les m\u00e9nages sont plus nombreux que jamais \u00e0 faire leurs achats en ligne. De plus, les consommateurs sont de plus en plus sensibilis\u00e9s aux allerg\u00e8nes et \u00e0 leur alimentation, et sont pr\u00eats \u00e0 d\u00e9penser davantage pour des produits alimentaires de haute qualit\u00e9 pour leur sant\u00e9 et leur bien-\u00eatre.<\/p>\n\n\n\n<p class=\"has-cerulean-red-color has-text-color has-link-color wp-elements-24dff5a6a147f61d44ae98261608bf2e\"><strong>Confiance et engagement des consommateurs<\/strong><\/p>\n\n\n\n<p>En r\u00e9ponse \u00e0 ces changements, les entreprises concentrent leurs efforts sur l\u2019orientation client, s\u2019efforcent d\u2019\u00eatre transparentes dans leur communication, et cr\u00e9ent un lien entre les clients et les marques. Les initiatives qui mettent l\u2019accent sur l\u2019origine et les cha\u00eenes d\u2019approvisionnement des aliments, comme la strat\u00e9gie de \u00ab&nbsp;la ferme \u00e0 la fourchette&nbsp;\u00bb, renforcent la confiance dans les marques.<\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Timeline of Farm-to-Table Movement<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1776\" height=\"480\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-timeline-fr.jpg?w=1024\" alt=\"\" class=\"wp-image-1745\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-timeline-fr.jpg?w=1776&amp;resize=1776&amp;quality=80&amp;strip=all 1776w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-timeline-fr.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-timeline-fr.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-timeline-fr.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-timeline-fr.jpg?resize=1536&amp;w=1536&amp;quality=80&amp;strip=all 1536w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-timeline-fr.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-timeline-fr.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-timeline-fr.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/farm-to-table-timeline-fr.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1776px) 100vw, 1776px\" \/><\/figure>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pour accro\u00eetre la confiance dans la marque, vous pouvez aussi tisser des liens au sein d\u2019une communaut\u00e9 de clients par le biais de programmes de fid\u00e9lisation. Le simple fait de scanner un code&nbsp;QR sur un emballage peut faire d\u00e9couvrir au consommateur une foule d\u2019informations sur le produit, simplement en utilisant son smartphone, mais ce n\u2019est pas tout. Les fabricants de produits alimentaires peuvent \u00e9galement inclure des informations sur la teneur en nutriments, les niveaux n\u00e9cessaires pour les diff\u00e9rentes \u00e9tapes de la vie, voire des suggestions de recettes, et tout ce qu\u2019un consommateur pourrait vouloir savoir dans notre soci\u00e9t\u00e9 centr\u00e9e sur les donn\u00e9es.<\/p>\n\n\n\n<p class=\"has-cerulean-red-color has-text-color has-link-color wp-elements-4cb99d12c873ff6059ffe5ab46af1cba\"><strong>La puissance de la tra\u00e7abilit\u00e9<\/strong><\/p>\n\n\n\n<p>Ce suivi des aliments, de la source au consommateur, est \u00e9galement essentiel afin de g\u00e9rer la s\u00e9curit\u00e9 alimentaire et les cha\u00eenes d\u2019approvisionnement, de garantir que les produits passent par des canaux de distribution et de vente au d\u00e9tail l\u00e9gitimes et de r\u00e9duire l\u2019impact des rappels. En mettant en \u0153uvre une technologie de s\u00e9rialisation de bout en bout, les entreprises peuvent consigner chaque transaction et fournir une visibilit\u00e9 en temps r\u00e9el sur l\u2019ensemble de leurs fonctions et d\u00e9partements de fabrication et de traitement. Cela permet de donner un aper\u00e7u r\u00e9el de leurs op\u00e9rations, d\u2019am\u00e9liorer le contr\u00f4le qualit\u00e9 et de respecter les r\u00e9glementations relatives aux normes alimentaires.<\/p>\n\n\n\n<p class=\"has-cerulean-red-color has-text-color has-link-color wp-elements-bbb442ed243c1fdfcb32aabe7ea0a9f0\"><strong>Un pas dans le monde de la s\u00e9rialisation<\/strong><\/p>\n\n\n\n<p>Depuis de nombreuses ann\u00e9es, les solutions Laetus en mati\u00e8re d\u2019inspection visuelle aident les entreprises \u00e0 toujours atteindre le niveau parfait de num\u00e9risation. Nos technologies de suivi et de tra\u00e7age permettent aux fabricants de produits alimentaires de prendre le contr\u00f4le de leurs cha\u00eenes d\u2019approvisionnement, de g\u00e9rer parfaitement les rappels, de renforcer la confiance de leurs consommateurs et de pr\u00e9server la bonne r\u00e9putation d\u2019une marque sur un march\u00e9 hautement concurrentiel.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69fe9f94cf80d\"> \n<div class=\"wp-block-group custom-border is-layout-flow wp-block-group-is-layout-flow\">\n<p id=\"contact-us-for-more-information\" style=\"font-size:26px\"><strong>Contactez-nous pour plus d&#8217;informations:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-tabs lt-blocks-tabs\"><ul class=\"lt-blocks-tabs-menus\"><li><button class=\"lt-blocks-is-active\">Livre blanc<\/button><\/li><li><button class=\"\">Plus d\u2019informations<\/button><\/li><li><button class=\"\">Contacter le service commercial<\/button><\/li><li><button class=\"\">Demande de d\u00e9mo<\/button><\/li><\/ul><div class=\"lt-blocks-tabs-wrap lt-blocks-tab-not-changed\">\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Livre blanc <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 35%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-p-big-font-size\"><strong>Pour plus d\u2019informations sur solutions agroalimentaire<\/strong><\/p>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">T\u00e9l\u00e9chargez la White Paper<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Speak to an Expert:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\" data-action=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/track-and-trace-solutions-industrial-en.pdf\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69fe9f94ce526\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1078\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69fe9f94ce526 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69fe9f94ce526 > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69fe9f94ce526 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69fe9f94ce526 > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69fe9f94ce526 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"396\" height=\"528\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?w=396\" alt=\"\" class=\"wp-image-519 size-full\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?w=396&amp;resize=396&amp;quality=80&amp;strip=all 396w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?resize=225&amp;w=225&amp;quality=80&amp;strip=all 225w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/track-and-trace\/tt-brochure-thumbnail.jpg?resize=338&amp;w=338&amp;quality=80&amp;strip=all 338w\" sizes=\"auto, (max-width: 396px) 100vw, 396px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Plus d\u2019informations <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">N\u2019h\u00e9sitez pas \u00e0 nous contacter si vous avez des questions<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Speak to an Expert:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69fe9f94cf0f0\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1081\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69fe9f94cf0f0 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69fe9f94cf0f0 > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69fe9f94cf0f0 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69fe9f94cf0f0 > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69fe9f94cf0f0 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Contacter le service commercial <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Call us now:<\/strong> <strong><strong><a href=\"tel:+49 6251 97517 0\">+49 6251 97517 0<\/a><\/strong><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.laetus.com\/fr\/about-us\/sales-contacts\/\">Trouvez votre repr\u00e9sentant local<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"\" class=\"wp-block-laetus-blocks-tab lt-blocks-tabs-item lt-blocks-tabs-item-front-end\"><button class=\"lt-blocks-mobile-nav\"> Demande de d\u00e9mo <\/button><div class=\"lt-blocks-tabs-item-inner\">\n<div class=\"wp-block-laetus-blocks-modal-buttons\">\n<div class=\"wp-block-laetus-blocks-modal-button\">\n<div class=\"wp-block-button js-modal-trigger is-style-btn-with-arrow is-style-lt-outline lt-button-icon-icon-right lt-button-has-icon\"><a class=\"wp-block-button__link wp-element-button\">demandez une d\u00e9mo par notre expert<\/a><\/div>\n\n\n\n<div class=\"wp-block-laetus-blocks-modal-button-modal global-js-modal js-modal js-modal__align--left\"><div class=\"js-modal__content\"><span class=\"js-modal__close\"><\/span><div class=\"js-modal__header\"><h4 class=\"js-modal-title\">Speak to an Expert:<\/h4><div class=\"js-modal-title-col-2\">+49 6251 97517 0<\/div><div class=\"js-modal-title-col-3\"><\/div><\/div><div class=\"js-modal__body\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69fe9f94cf72f\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1081\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69fe9f94cf72f {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69fe9f94cf72f > .wp-block-group {\n\t\t\tpadding-top: 40px;padding-right: 20px;padding-bottom: 40px;padding-left: 20px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69fe9f94cf72f {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69fe9f94cf72f > .wp-block-group {\n\t\t\t\tpadding-top: 40px;padding-right: 0px;padding-bottom: 40px;padding-left: 0px;\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69fe9f94cf72f > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69fe9f94cf80d {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69fe9f94cf80d > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69fe9f94cf80d {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69fe9f94cf80d > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69fe9f94cf80d > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.youtube-nocookie.com\/embed\/wS5giWxhs4k?si=xjzoIVeMZoYQUmjO\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/Video-Thumbnail-Laetus-Case-Study-DANONE.jpg?w=700\" alt=\"Video Thumbnail Laetus Case Study Danone\" class=\"wp-image-2835\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/Video-Thumbnail-Laetus-Case-Study-DANONE.jpg?w=700&amp;resize=700&amp;quality=80&amp;strip=all 700w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/Video-Thumbnail-Laetus-Case-Study-DANONE.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/Video-Thumbnail-Laetus-Case-Study-DANONE.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/Video-Thumbnail-Laetus-Case-Study-DANONE.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69fe9f94d0799\"> \n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-cerulean-red-color has-css-opacity has-cerulean-red-background-color has-background is-style-wide\"\/>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69fe9f94d0799 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69fe9f94d0799 > .wp-block-group {\n\t\t\tpadding-top: 1%;padding-right: 0px;padding-bottom: 1em;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69fe9f94d0799 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69fe9f94d0799 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69fe9f94d0799 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Blog<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-219 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-blog topics-counterfeit topics-consumer-engagement topics-case-studies topics-serialization industry-category-food\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/fr\/knowledge-base\/blog\/with-laetus-danone-began-their-consumer-engagement-journey\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Danone lance son processus de fid\u00e9lisation de la client\u00e8le avec Laetus\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/featured-image-blog\/danone-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/fr\/knowledge-base\/blog\/with-laetus-danone-began-their-consumer-engagement-journey\/\" target=\"_blank\" >Danone lance son processus de fid\u00e9lisation de la client\u00e8le avec Laetus<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Produit<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-163 products type-products status-publish has-post-thumbnail hentry product-category-track-and-trace\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/fr\/products\/software\/track-and-trace\/laetus-up\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/products\/laetus-up\/laetusup-feature-image-550x359-1.gif?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Laetus UP\" style=\"object-fit:cover;\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/fr\/products\/software\/track-and-trace\/laetus-up\/\" target=\"_blank\" >Laetus UP<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">Livre blanc<\/h4>\n\n\n\n<div class=\"wp-block-query custom-border is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-101 knowledge-base type-knowledge-base status-publish has-post-thumbnail hentry content-type-white-paper topics-supply-chain topics-counterfeit topics-serialization industry-category-food industry-category-beverages industry-category-pharma\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.laetus.com\/fr\/knowledge-base\/white-paper\/are-you-actually-prepared\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"359\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?w=550&amp;h=359&amp;quality=80\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\u00cates-vous vraiment pr\u00eat?\" style=\"object-fit:cover;\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?w=550&amp;resize=550&amp;quality=80&amp;strip=all 550w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=342&amp;w=342&amp;quality=80&amp;strip=all 342w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/feature-image-white-paper\/are-you-prepared-550x359-1.jpg?resize=548&amp;w=548&amp;quality=80&amp;strip=all 548w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/figure>\n\n<h6 class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.laetus.com\/fr\/knowledge-base\/white-paper\/are-you-actually-prepared\/\" target=\"_blank\" >\u00cates-vous vraiment pr\u00eat?<\/a><\/h6>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industrie agroalimentaire Modifier les habitudes L\u2019\u00e9volution rapide de l\u2019industrie alimentaire est un d\u00e9fi en soi. Mais en plus des pr\u00e9occupations quotidiennes li\u00e9es \u00e0 la s\u00e9curit\u00e9 alimentaire et \u00e0 la tra\u00e7abilit\u00e9 mondiale, la pand\u00e9mie de COVID-19 a radicalement chang\u00e9 le comportement des consommateurs \u00e0 bien des \u00e9gards. 75&nbsp;% d\u2019entre eux ont adopt\u00e9 de nouvelles habitudes d\u2019achat,<a class=\"moretag\" href=\"https:\/\/www.laetus.com\/fr\/industries\/food\/\">Lire la suite<\/a><\/p>\n","protected":false},"author":8,"featured_media":600,"parent":0,"menu_order":0,"template":"","meta":[],"class_list":["post-391","industries","type-industries","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Food - Laetus - France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laetus.com\/fr\/industries\/food\/\" \/>\n<meta property=\"og:locale\" content=\"fr-FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Food - Laetus - France\" \/>\n<meta property=\"og:description\" content=\"Industrie agroalimentaire Modifier les habitudes L\u2019\u00e9volution rapide de l\u2019industrie alimentaire est un d\u00e9fi en soi. Mais en plus des pr\u00e9occupations quotidiennes li\u00e9es \u00e0 la s\u00e9curit\u00e9 alimentaire et \u00e0 la tra\u00e7abilit\u00e9 mondiale, la pand\u00e9mie de COVID-19 a radicalement chang\u00e9 le comportement des consommateurs \u00e0 bien des \u00e9gards. 75&nbsp;% d\u2019entre eux ont adopt\u00e9 de nouvelles habitudes d\u2019achat,Lire la suite\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.laetus.com\/fr\/industries\/food\/\" \/>\n<meta property=\"og:site_name\" content=\"Laetus - France\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T13:06:19+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/industries\/food\/food-industry-main-page.jpg?w=550&h=359&quality=80\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.laetus.com\/fr\/industries\/food\/\",\"url\":\"https:\/\/www.laetus.com\/fr\/industries\/food\/\",\"name\":\"Food - Laetus - France\",\"isPartOf\":{\"@id\":\"https:\/\/www.laetus.com\/fr\/#website\"},\"datePublished\":\"2022-03-01T19:12:28+00:00\",\"dateModified\":\"2026-05-04T13:06:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.laetus.com\/fr\/industries\/food\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.laetus.com\/fr\/industries\/food\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.laetus.com\/fr\/industries\/food\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Industries\",\"item\":\"https:\/\/www.laetus.com\/fr\/industries\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Food\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.laetus.com\/fr\/#website\",\"url\":\"https:\/\/www.laetus.com\/fr\/\",\"name\":\"Laetus\",\"description\":\"\",\"alternateName\":\"Laetus\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.laetus.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Food - Laetus - France","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.laetus.com\/fr\/industries\/food\/","og_locale":"fr-FR","og_type":"article","og_title":"Food - Laetus - France","og_description":"Industrie agroalimentaire Modifier les habitudes L\u2019\u00e9volution rapide de l\u2019industrie alimentaire est un d\u00e9fi en soi. 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