{"id":102,"date":"2022-02-18T09:17:10","date_gmt":"2022-02-18T09:17:10","guid":{"rendered":"https:\/\/www.laetus.com\/en\/?post_type=knowledge-base&#038;p=102"},"modified":"2025-03-20T07:40:00","modified_gmt":"2025-03-20T07:40:00","slug":"strengthening-brand-loyalty","status":"publish","type":"knowledge-base","link":"https:\/\/www.laetus.com\/fr\/knowledge-base\/white-paper\/strengthening-brand-loyalty\/","title":{"rendered":"Renforcer la fid\u00e9lit\u00e9 \u00e0 la marque"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"390\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?w=1024\" alt=\"\" class=\"wp-image-2170\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?w=1440&amp;resize=1440&amp;quality=80&amp;strip=all 1440w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/strengthening-brand-loyalty-wp.png?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69deacc761fd7\"> \n<div class=\"wp-block-group alignfull has-cerulean-red-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-theme-white-color has-text-color has-h-3-font-size\">Renforcer la fid\u00e9lit\u00e9 \u00e0 la marque<\/h1>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69deacc761fd7 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69deacc761fd7 > .wp-block-group {\n\t\t\tpadding-top: 10px;padding-right: 0px;padding-bottom: 10px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69deacc761fd7 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69deacc761fd7 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69deacc761fd7 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h6 class=\"wp-block-heading has-cerulean-red-color has-text-color has-h-5-font-size\" id=\"report-engaging-consumers-with-product-packaging-to-strengthen-brand-loyalty-in-the-food-industry\" style=\"font-style:normal;font-weight:500\"><strong>Impliquer les consommateurs gr\u00e2ce \u00e0 l\u2019emballage des produits afin de renforcer la fid\u00e9lit\u00e9 \u00e0 la marque dans l\u2019industrie alimentaire<\/strong><\/h6>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>74&nbsp;% des consommateurs ont d\u00e9clar\u00e9 qu\u2019ils pourraient passer de la marque qu\u2019ils ach\u00e8tent habituellement \u00e0 une marque comparable si elle fournit des informations plus d\u00e9taill\u00e9es sur le produit.<\/p>\n<\/blockquote>\n\n\n\n<p>Amenez-vous vos clients \u00e0 prendre de bonnes d\u00e9cisions&nbsp;?<\/p>\n\n\n\n<p>Le monde est de plus en plus ax\u00e9 sur le num\u00e9rique, et les entreprises commencent \u00e0 int\u00e9grer le concept d\u2019engagement des consommateurs dans leurs plans de transformation digitale.<\/p>\n\n\n\n<h6 class=\"wp-block-heading has-cerulean-red-color has-text-color\"><strong>R\u00e9sultats&nbsp;?<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un renforcement de la valeur de la marque et de la confiance du client qui transforme sa vision sur le tr\u00e8s long terme<\/li>\n\n\n\n<li>Une augmentation de la part du portefeuille de 55&nbsp;%<\/li>\n\n\n\n<li>Les consommateurs engag\u00e9s deviennent des promoteurs de la marque, ce qui cr\u00e9e des opportunit\u00e9s commerciales<\/li>\n<\/ul>\n\n\n\n<p>Dans ce rapport, nous avons d\u00e9velopp\u00e9 les points d\u00e9j\u00e0 \u00e9voqu\u00e9s en fournissant des informations d\u00e9taill\u00e9es et des faits.<br><\/p>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69deacc76242a\"> \n<div class=\"wp-block-group has-light-gray-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h6 class=\"wp-block-heading has-cerulean-red-color has-text-color\">T\u00e9l\u00e9chargez le rapport et informez-vous sur ces th\u00e8mes&nbsp;:<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019industrie de l\u2019alimentation pour b\u00e9b\u00e9s en quelques mots<\/li>\n\n\n\n<li>Le renforcement de la valeur de la marque et de la confiance en dialoguant avec les consommateurs<\/li>\n\n\n\n<li>Le cadre de travail des \u00ab&nbsp;4&nbsp;E&nbsp;\u00bb pour l\u2019engagement des consommateurs&nbsp;: Enable, Educate, Evolve, Empower (mettre en place, \u00e9duquer, faire \u00e9voluer, responsabiliser)<\/li>\n\n\n\n<li>L\u2019application de la s\u00e9rialisation sur les emballages de produits<\/li>\n<\/ul>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69deacc76242a {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69deacc76242a > .wp-block-group {\n\t\t\tpadding-top: 15px;padding-right: 15px;padding-bottom: 15px;padding-left: 15px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69deacc76242a {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69deacc76242a > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69deacc76242a > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<p>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"780\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?w=1024\" alt=\"\" class=\"wp-image-851\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?w=1536&amp;resize=1536&amp;quality=80&amp;strip=all 1536w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/whitepaper-images\/customer-engagement-brand-loyalty.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"371\" height=\"525\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/strengthen-brand-loyalty-thumbnail-en-1.jpg?w=371\" alt=\"\" class=\"wp-image-1093\" style=\"width:186px;height:263px\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/strengthen-brand-loyalty-thumbnail-en-1.jpg?w=371&amp;resize=371&amp;quality=80&amp;strip=all 371w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/strengthen-brand-loyalty-thumbnail-en-1.jpg?resize=212&amp;w=212&amp;quality=80&amp;strip=all 212w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-pdf\/en\/white-paper\/thumbnails\/strengthen-brand-loyalty-thumbnail-en-1.jpg?resize=318&amp;w=318&amp;quality=80&amp;strip=all 318w\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69deacc769569\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-h-4-font-size\" id=\"download-the-report-and-enjoy-the-read\" style=\"font-style:normal;font-weight:500\">T\u00e9l\u00e9chargez le rapport et profitez de la lecture!<\/h2>\n\n\n\n<p>(uniquement disponible en anglais)<\/p>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69deacc769569 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69deacc769569 > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69deacc769569 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69deacc769569 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69deacc769569 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<p>Nous sommes vraiment int\u00e9ress\u00e9s par le fait de mieux vous conna\u00eetre. Mettons-nous en relation et travaillons ensemble tout au long de votre parcours d&#8217;engagement des consommateurs.<\/p>\n\n\n\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1078\"><\/form>\n\t<\/div>\n\t\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>74\u00a0% des consommateurs ont d\u00e9clar\u00e9 qu\u2019ils pourraient passer de la marque qu\u2019ils ach\u00e8tent habituellement \u00e0 une marque comparable si elle fournit des informations plus d\u00e9taill\u00e9es sur le produit&#8230;<\/p>\n","protected":false},"author":8,"featured_media":436,"parent":0,"menu_order":0,"template":"","meta":[],"content-type":[1201],"topics":[1197,1203,1200],"industry-category":[1199,1202],"class_list":["post-102","knowledge-base","type-knowledge-base","status-publish","has-post-thumbnail","hentry","content-type-white-paper","topics-consumer-engagement","topics-brand-protection","topics-traceability","industry-category-food","industry-category-beverages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - 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