{"id":226,"date":"2022-03-14T06:57:00","date_gmt":"2022-03-14T06:57:00","guid":{"rendered":"https:\/\/www.laetus.com\/en\/?post_type=knowledge-base&#038;p=226"},"modified":"2022-05-23T11:47:00","modified_gmt":"2022-05-23T11:47:00","slug":"strengthen-your-brand-loyalty-through-consumer-engagement-activities","status":"publish","type":"knowledge-base","link":"https:\/\/www.laetus.com\/fr\/knowledge-base\/blog\/strengthen-your-brand-loyalty-through-consumer-engagement-activities\/","title":{"rendered":"Renforcer la fid\u00e9lit\u00e9 \u00e0 la marque gr\u00e2ce aux interactions avec les clients"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"390\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/strengthen-your-brand-loyalty-baby-banner-1440x390-en.jpg?w=1024\" alt=\"\" class=\"wp-image-694\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/strengthen-your-brand-loyalty-baby-banner-1440x390-en.jpg?w=1440&amp;resize=1440&amp;quality=80&amp;strip=all 1440w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/strengthen-your-brand-loyalty-baby-banner-1440x390-en.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/strengthen-your-brand-loyalty-baby-banner-1440x390-en.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/strengthen-your-brand-loyalty-baby-banner-1440x390-en.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/strengthen-your-brand-loyalty-baby-banner-1440x390-en.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/strengthen-your-brand-loyalty-baby-banner-1440x390-en.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/strengthen-your-brand-loyalty-baby-banner-1440x390-en.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/strengthen-your-brand-loyalty-baby-banner-1440x390-en.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n<div class=\"lt-group-wrap\" id=\"lt-blocks-group-69da0eedd4655\"> \n<div class=\"wp-block-group alignfull has-cerulean-red-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"has-text-align-center has-theme-white-color has-text-color has-h-3-font-size wp-block-heading\">Renforcer la fid\u00e9lit\u00e9 \u00e0 la marque gr\u00e2ce aux interactions avec les clients<\/h1>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69da0eedd4655 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0eedd4655 > .wp-block-group {\n\t\t\tpadding-top: 10px;padding-right: 0px;padding-bottom: 10px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69da0eedd4655 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69da0eedd4655 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0eedd4655 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h6 class=\"has-cerulean-red-color has-text-color wp-block-heading\" id=\"an-increasing-of-demand-in-baby-food-industry\">Une demande croissante dans l\u2019industrie alimentaire pour b\u00e9b\u00e9s<\/h6>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-food-metric-579x1024-en.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69da0eedd48f5\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Selon le rapport des Nations unies sur la population, la population mondiale atteindra 8,5&nbsp;milliards d\u2019habitants d\u2019ici&nbsp;2030, 9,7&nbsp;milliards d\u2019ici&nbsp;2050&nbsp;et d\u00e9passera 11,2&nbsp;milliards en 2100 1, avec une croissance annuelle d\u2019environ 83&nbsp;millions de personnes dans le monde. La croissance d\u00e9mographique est principalement port\u00e9e par les pays \u00e9mergents.<\/p>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69da0eedd48f5 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0eedd48f5 > .wp-block-group {\n\t\t\tpadding-top: 15%;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69da0eedd48f5 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69da0eedd48f5 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0eedd48f5 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69da0eedd4ab3\"> \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Les changements soci\u00e9taux soutiennent la croissance du march\u00e9 des aliments pour b\u00e9b\u00e9s. Traditionnellement, les enfants \u00e9taient nourris avec des aliments faits maison dans la majorit\u00e9 des pays en cours de d\u00e9veloppement et sous-d\u00e9velopp\u00e9s. Depuis la mondialisation et l\u2019\u00e9volution des march\u00e9s \u00e9mergents, on assiste \u00e0 un mouvement de population des zones rurales vers les zones urbaines. Ce changement de mode de vie a entra\u00een\u00e9 une augmentation de la demande en produits alimentaires pour nourrissons manufactur\u00e9s. En outre, en raison du nombre croissant des femmes qui travaillent et des m\u00e9nages o\u00f9 les deux conjoints sont actifs, les parents sont ouverts \u00e0 une pratique plus confortable&nbsp;: celle de nourrir leurs enfants avec du lait en poudre et des aliments humides, et ce, sur tous les continents et dans toutes les cultures.<\/p>\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69da0eedd4ab3 {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0eedd4ab3 > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69da0eedd4ab3 {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69da0eedd4ab3 > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0eedd4ab3 > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-podridge-1250x1128-en.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h6 class=\"has-cerulean-red-color has-text-color wp-block-heading\" id=\"trust-key-element-that-drives-sales-brand-value\" style=\"font-style:normal;font-weight:500\"><strong>La confiance&nbsp;: la cl\u00e9 pour booster les ventes et la valeur de la marque<\/strong><\/h6>\n\n\n\n<p>Les propri\u00e9taires de marques d\u2019aliments pour b\u00e9b\u00e9s sont confront\u00e9s \u00e0 certains d\u00e9fis. Pour ceux qui ont su relever ces d\u00e9fis et \u00e9couter en permanence l\u2019avis de leurs consommateurs, la confiance a \u00e9t\u00e9 am\u00e9lior\u00e9e et renforc\u00e9e. La confiance est le facteur cl\u00e9 qui incite les consommateurs \u00e0 continuer \u00e0 acheter des marques sp\u00e9cifiques et \u00e0 devenir leurs ambassadeurs.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Lorsque les revendeurs et les consommateurs savent que les marques sont authentiques et transparentes quant \u00e0 leur qualit\u00e9, ainsi qu\u2019\u00e0 l\u2019origine de la production;<\/li><li>Lorsque les parents ont une meilleure visibilit\u00e9 des ingr\u00e9dients afin de pouvoir prendre des d\u00e9cisions en toute confiance sur ce qu\u2019ils donnent \u00e0 leurs enfants<\/li><\/ul>\n\n\n\n<p>&#8220;<em>Les fabricants renforcent le capital de marque et la confiance, en se diff\u00e9renciant des autres acteurs du secteur par des activit\u00e9s li\u00e9es \u00e0 l\u2019engagement des consommateurs.<\/em>&#8220;<\/p>\n\n\n\n<p>Dans un secteur sensible comme celui de la nutrition infantile, les consommateurs effectuent g\u00e9n\u00e9ralement de multiples recherches en ligne et se renseignent aupr\u00e8s de leur communaut\u00e9 avant d\u2019essayer ou d\u2019acheter un produit pour leurs enfants. Par cons\u00e9quent, la fourniture d\u2019informations et l\u2019engagement des consommateurs avant, pendant et apr\u00e8s le processus d\u2019achat sont les aspects les plus importants que les propri\u00e9taires de marques doivent prendre en compte.<\/p>\n\n\n\n<h6 class=\"has-cerulean-red-color has-text-color wp-block-heading\" id=\"consumer-engagement-strengthen-the-connection-with-parents\" style=\"font-style:normal;font-weight:500\"><strong>L\u2019engagement des consommateurs resserre le lien avec les parents<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1148\" height=\"768\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-customer-brand-1148x768-en.jpg?w=1024\" alt=\"\" class=\"wp-image-729\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-customer-brand-1148x768-en.jpg?w=1148&amp;resize=1148&amp;quality=80&amp;strip=all 1148w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-customer-brand-1148x768-en.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-customer-brand-1148x768-en.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-customer-brand-1148x768-en.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-customer-brand-1148x768-en.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-customer-brand-1148x768-en.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-customer-brand-1148x768-en.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w\" sizes=\"auto, (max-width: 1148px) 100vw, 1148px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p>Gr\u00e2ce au concept de la culture orient\u00e9e client et \u00e0 la transformation digitale, les entreprises de tous les secteurs d\u2019activit\u00e9 ont commenc\u00e9 \u00e0 consid\u00e9rer l\u2019engagement des consommateurs comme une offre de produits ou comme un service compl\u00e9mentaire. Selon l\u2019\u00e9tude men\u00e9e par Label&nbsp;Insight et Food&nbsp;Marketing&nbsp;Institute en&nbsp;2016, 39&nbsp;% des consommateurs interrog\u00e9s ont d\u00e9clar\u00e9 qu\u2019ils passeraient de la marque qu\u2019ils ach\u00e8tent habituellement \u00e0 une marque comparable qui fournit des informations plus approfondies sur le produit, au-del\u00e0 de ce qui figure sur l\u2019\u00e9tiquette physique. Ce pourcentage est pass\u00e9 \u00e0 74&nbsp;% en&nbsp;2018<strong><a href=\"https:\/\/www.labelinsight.com\/transparency-imperative-report\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>2<\/sup><\/a><\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>L\u2019emballage est un \u00e9l\u00e9ment crucial de l\u2019acc\u00e8s aux marchandises pour les consommateurs. La d\u00e9cision d\u2019achat se fonde \u00e0 la fois sur des \u00e9l\u00e9ments intangibles, comme la notori\u00e9t\u00e9 de la marque, et sur des \u00e9l\u00e9ments tangibles, comme le prix et l\u2019aspect de l\u2019emballage. Selon l\u2019\u00e9tude de McKinsey sur les consommateurs qui ach\u00e8tent des produits laitiers, la grande majorit\u00e9 d\u2019entre eux font partie de la cat\u00e9gorie des personnes qui \u00ab&nbsp;doivent conna\u00eetre&nbsp;\u00bb ou \u00ab&nbsp;aimeraient conna\u00eetre&nbsp;\u00bb les ingr\u00e9dients des produits, les processus de fabrication et les pratiques d\u2019approvisionnement au moment de prendre leur d\u00e9cision d\u2019achat<strong><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/a-winning-growth-formula-for-dairy\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>3<\/sup><\/a><\/strong>.<\/p>\n\n\n\n<p>L\u2019objectif de l\u2019engagement des consommateurs est de cr\u00e9er un lien entre le propri\u00e9taire de la marque et le consommateur, avant que la d\u00e9cision d\u2019achat ne soit prise. Gr\u00e2ce \u00e0 des identifiants uniques, tels que le code&nbsp;QR, figurant sur l\u2019emballage des pr\u00e9parations pour nourrissons, les parents ont acc\u00e8s \u00e0 des informations \u00ab&nbsp;plus compl\u00e8tes que sur l\u2019emballage&nbsp;\u00bb. Ils peuvent ainsi scanner le code&nbsp;QR avec leurs appareils mobiles et naviguer sur le site web.<\/p>\n\n\n\n<h6 class=\"has-cerulean-red-color has-text-color wp-block-heading\">Les fabricants sont en mesure de fournir des informations de suivi, telles que&nbsp;:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>le lieu de production du produit&nbsp;;<\/li><li>la ville d\u2019exportation et d\u2019importation&nbsp;;<\/li><li>la provenance de la mati\u00e8re premi\u00e8re&nbsp;;<\/li><li>la m\u00e9thode de fabrication du lait en poudre.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Les entreprises peuvent \u00e9galement mettre en place des programmes de fid\u00e9lisation par le biais d\u2019activit\u00e9s li\u00e9es \u00e0 l\u2019engagement des consommateurs. La lecture du code unique figurant sur un produit, le partage d\u2019informations au sein de la communaut\u00e9 et la r\u00e9ponse aux questions des autres utilisateurs ne sont que quelques exemples de la mani\u00e8re dont les consommateurs peuvent b\u00e9n\u00e9ficier de points de m\u00e9rite, de r\u00e9ductions pour leur prochain achat ou, \u00e9ventuellement, d\u2019un essai gratuit de nouveaux produits ou du statut privil\u00e9gi\u00e9 de VIP pour les \u00e9v\u00e9nements de la marque.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"749\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-diaper-768x749-en.jpg?w=768\" alt=\"\" class=\"wp-image-731\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-diaper-768x749-en.jpg?w=768&amp;resize=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-diaper-768x749-en.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-diaper-768x749-en.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-diaper-768x749-en.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Toutes les activit\u00e9s li\u00e9es \u00e0 l\u2019engagement des consommateurs sont destin\u00e9es \u00e0 cr\u00e9er la confiance. Dans le m\u00eame temps, les marques seront r\u00e9compens\u00e9es par les connaissances des consommateurs tir\u00e9es de ces activit\u00e9s. Les donn\u00e9es massives aideront les entreprises \u00e0 comprendre le processus d\u00e9cisionnel des parents pour leurs enfants&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>le moment o\u00f9 ils ont achet\u00e9 notre produit&nbsp;;<\/li><li>le canal utilis\u00e9&nbsp;;<\/li><li>la fr\u00e9quence de leurs achats&nbsp;;<\/li><li>et leur satisfaction ainsi que la r\u00e9action de leurs b\u00e9b\u00e9s.<\/li><\/ul>\n\n\n\n<p>Ce cycle durable d\u2019engagement des consommateurs et d\u2019am\u00e9lioration des offres assurera l\u2019authenticit\u00e9 \u00e0 long terme d\u2019un produit et la fid\u00e9lit\u00e9 \u00e0 une marque sur ce march\u00e9 des aliments pour b\u00e9b\u00e9s hautement concurrentiel.<\/p>\n\n\n\n<p>Laetus est votre partenaire commercial, et nous partageons une vision commune en mati\u00e8re de digitalisation et d\u2019engagement des consommateurs. Nous proposons des solutions de suivi et de tra\u00e7age pour votre cha\u00eene de conditionnement des pr\u00e9parations pour nourrissons \u00e0 tous les niveaux de votre strat\u00e9gie en mati\u00e8re d\u2019engagement des consommateurs. Nous nous appuyons sur une solide \u00e9quipe de d\u00e9ploiement de projets et d\u2019int\u00e9gration des utilisateurs finaux pour mettre en \u0153uvre le changement afin que vous puissiez rendre vos flux de travail plus efficaces, plus flexibles et plus agiles. Ainsi, nous contribuons \u00e0 la r\u00e9alisation de vos objectifs en mati\u00e8re de digitalisation et d\u2019engagement des consommateurs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"660\" src=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-products-chart-1500x600-en.jpg?w=1024\" alt=\"\" class=\"wp-image-737\" srcset=\"https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-products-chart-1500x600-en.jpg?w=1500&amp;resize=1500&amp;quality=80&amp;strip=all 1500w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-products-chart-1500x600-en.jpg?resize=300&amp;w=300&amp;quality=80&amp;strip=all 300w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-products-chart-1500x600-en.jpg?resize=768&amp;w=768&amp;quality=80&amp;strip=all 768w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-products-chart-1500x600-en.jpg?resize=1024&amp;w=1024&amp;quality=80&amp;strip=all 1024w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-products-chart-1500x600-en.jpg?resize=450&amp;w=450&amp;quality=80&amp;strip=all 450w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-products-chart-1500x600-en.jpg?resize=582&amp;w=582&amp;quality=80&amp;strip=all 582w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-products-chart-1500x600-en.jpg?resize=900&amp;w=900&amp;quality=80&amp;strip=all 900w, https:\/\/global.laetus.com\/wp-content\/uploads\/dam\/web-images\/knowledge-base\/blog-images\/baby-products-chart-1500x600-en.jpg?resize=1164&amp;w=1164&amp;quality=80&amp;strip=all 1164w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"lt-group-wrap\" id=\"lt-blocks-group-69da0eedd6e7c\"> \n<div class=\"wp-block-group custom-border is-layout-flow wp-block-group-is-layout-flow\">\t<div class=\"js-marketo-form-shortcode\">\n\t\t\n<form data-formID=\"1077\"><\/form>\n\t<\/div>\n\t\n<\/div>\n\n\t\t<style>\n\t\t\t#lt-blocks-group-69da0eedd6e7c {\n\t\t\t\t\t\t\twidth: auto;\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0eedd6e7c > .wp-block-group {\n\t\t\tpadding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;\t\t\t}\n\n\t\t\t@media print, screen and ( max-width: 767px ) {\n\t\t\t\t#lt-blocks-group-69da0eedd6e7c {\n\t\t\t\t\t\t\t\t}\n\t\t\t\t#lt-blocks-group-69da0eedd6e7c > .wp-block-group {\n\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t#lt-blocks-group-69da0eedd6e7c > .wp-block-group > * {\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t<\/style>\n\n\t\t <\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Selon le rapport des Nations unies sur la population, la population mondiale atteindra 8,5\u00a0milliards d\u2019habitants d\u2019ici\u00a02030, 9,7\u00a0milliards d\u2019ici\u00a02050\u00a0et d\u00e9passera 11,2\u00a0milliards en 2100 1, avec une croissance annuelle d\u2019environ 83\u00a0millions de personnes dans le monde. La croissance d\u00e9mographique est &#8230;<\/p>\n","protected":false},"author":8,"featured_media":412,"parent":0,"menu_order":0,"template":"","meta":[],"content-type":[1191],"topics":[1197],"industry-category":[1199],"class_list":["post-226","knowledge-base","type-knowledge-base","status-publish","has-post-thumbnail","hentry","content-type-blog","topics-consumer-engagement","industry-category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Renforcer la fid\u00e9lit\u00e9 \u00e0 la marque gr\u00e2ce aux interactions avec les clients - Laetus - France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laetus.com\/fr\/knowledge-base\/blog\/strengthen-your-brand-loyalty-through-consumer-engagement-activities\/\" \/>\n<meta property=\"og:locale\" content=\"fr-FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renforcer la fid\u00e9lit\u00e9 \u00e0 la marque gr\u00e2ce aux interactions avec les clients - Laetus - France\" \/>\n<meta property=\"og:description\" content=\"Selon le rapport des Nations unies sur la population, la population mondiale atteindra 8,5\u00a0milliards d\u2019habitants d\u2019ici\u00a02030, 9,7\u00a0milliards d\u2019ici\u00a02050\u00a0et d\u00e9passera 11,2\u00a0milliards en 2100 1, avec une croissance annuelle d\u2019environ 83\u00a0millions de personnes dans le monde. 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