Increasing need for global food traceability

The fast-changing pace of the food industry is a challenge in itself and, on top of the everyday concerns of food safety and global traceability, the COVID-19 pandemic has drastically changed consumer behavior in many respects. 75% have adopted new shopping habits, 36% are trying different brands, and more households than ever are relying on online shopping. There’s also heightened awareness of allergens and nutrition, and a willingness to spend more on high-quality food products for health and well-being.

Consumer engagement to grow a brand

In response to these changes, companies are concentrating their efforts on customer centricity, working hard to be transparent in their communication, and creating a bond between customers and brands. Initiatives that focus on the origin and supply chains of food such as the farm-to-table mindset boost brand trust.

Timeline of Farm-to-Table Movement

Connecting a community of customers through loyalty schemes is another way to increase brand trust. Simply scanning a QR code on packaging can open up a wealth of product information to the consumer just using their cell phone, but that’s not all. Food manufacturers can also include information about nutrient content, what levels are necessary for different life stages, even suggested recipes, and anything a consumer might want to know in our data-driven society.

The power of traceability
Tracking foods in this way – from the source to the consumer – is also key for managing food safety and supply chains, ensuring that products pass through legitimate distribution and retail channels, and minimizing the impact of recalls. By implementing end-to-end serialization technology, companies can log every transaction and provide real-time visibility across their manufacturing and processing functions and departments to help give real insights into their operations, improve quality control, and fulfill their food standard regulations.

Stepping into the world of serialization
Laetus solutions in vision inspection have been helping companies for many years to always reach the perfect level of digitalization. Our track and trace technologies help food manufacturers to take control of their supply chains, manage recalls perfectly, strengthen trust and confidence in their consumer base, and maintain the good reputation of a brand in what is a highly competitive market.