Traceability minimizes the risk of counterfeiting and prevents the sale of illegal imports or stolen goods. It creates transparency in worldwide supply chains as each product can be traced back to its origin within seconds. This increases the level of trust by customers as well as the safety especially in sensitive industries. Traceability also helps producers to avoid fraud in their drawback systems.
- In many industries – from medicines to baby food, and car lubricants to beverages – counterfeit products are on the rise and threaten brand integrity, as well as consumer safety. Improving traceability in the supply chain minimizes the risk of these imitations, prevents the sale of illegal imports or stolen goods, and simultaneously helps producers to avoid fraud in their drawback systems. Tracking products from source to shelf ensures that goods pass through legitimate distribution and retail channels, and allows consumers to verify the authenticity of the products they buy.
A powerful tool
- Creating this high degree of transparency in worldwide supply chains increases the level of customer trust, especially in sensitive industries, because each product can be tracked back to its origin, literally within seconds. By implementing end-to-end track and trace solutions, companies can log every transaction, providing real-time visibility across their production and processing functions. This complete overview allows manufacturers to improve quality control, meet industry regulations, and implement quick product recalls if necessary; they know the status of each item, the path it has taken in the supply chain, and exactly where it is when a recall occurs, allowing them to track the affected products quickly and accurately, and minimize damage to the brand.
Applications across industries
- Full traceability like this is a strict expectation in heavily regulated industries such as pharmaceuticals, ensuring maximum safety for patients by monitoring the quality of legitimate products, and safeguarding the market from cheap replicas. However, these benefits are just as relevant to other markets where consumer health or safety can be compromised by poor quality products, or where brand integrity is paramount. More than ever before, consumers are expecting clear traceability across the board, to guarantee authenticity of products, build trust in a supplier, and provide evidence of other credentials such as sustainability or health.
Fully modular traceability solutions
- Laetus Unified Platform (UP) solves these challenges with ease, offering a platform of flexible modular traceability solutions that can be fully adapted to meet your needs, whether that’s for a regulated industry such as pharmaceuticals or baby food, or for brand protection or consumer engagement.